連鎖體系近年來因為高速發展而相當受注目，而連鎖體系的各店使用相同的商標、銷售性質相同的產品，塑造消費者統一的商店形象，然而，雖然連鎖的各店風格相同，各店的業績及吸引顧客的能力仍然不盡相同，因此研究者希望能納入商圈論點，考慮和商店息息相關的周圍商圈，藉由各店周邊的所屬商圈的環境和經濟活動來輔助研究連鎖的各店對消費者吸引力的影響。
而談到商店的吸引力，零售業的引力模型在此研究非常多。零售業的引力模型自Reilly（1931）開始發展，之後的學者也陸續對引力模型做出修正或應用引力模型處理零售業的相關問題。然而，雖然對引力模型的研究不少，但卻多是抽離商圈的單店與消費者之間的吸引力探討，鮮少看到同時考慮商店所屬商圈對消費者間的吸引力影響的研究。因此本研究要加入商店所屬商圈的論點，探討商店所屬商圈內的相關經濟活動及所經營的業種業態是否會連帶影響到對消費者產生的吸引力。並且由於各家學者對於店家與消費者之間「距離」因素的重要性還是有許多不同的意見，所以商店與消費者之間的距離因素如何對商店的吸引力造成影響，也是本研究想極力釐清的。
本研究將以台灣地區家居用品連鎖店-生活工場新竹地區六家分店為對象。對於商圈的研究採用觀察法，觀察包括商店的環境及所屬商圈的經濟活動與業種業態，並以定位系統、敘述統計和迴歸分析的方式來進行資料處理與分析。
研究結果顯示在不同商圈裡，距離因素會有不同影響的結果，連鎖各店在不同商圈的吸引力也有所差異，商圈的特性更影響了消費者跨店消費的情況，藉此研究並歸納了連鎖體系不同分店在不同商圈裡，距離和商圈特性對消費的影響。

A chain of retail stores grow fast in recent years. Each retail store uses the same trademark and sells the same products, however, their corporate business achievement and ability of attracting customer is different. Thus, this paper is trying to take business district which is related deeply to the retail store into consider. By means of studying the environment and economic activities of the business district belonged to each retail store, this paper is trying to study the effect on customer attraction. When referring to the power of customer attraction, there are many studies about the law of retail gravitation. Generally speaking, the law of retail gravitation means that distance between customers and each store is an inverse proportion to the attraction of each store. However, there are still some arguments about the influence on the distance. This paper is trying to make it clear. This paper explores the above and uses a home furnishings chain store in Taiwan as a subject. The paper uses observation method to study the business district and uses quantification method to analyze the home furnishings chain store’s member data. After the studies and analysis, this paper also discusses the research conclusion and suggestion.

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