An Exploratory Study for a Touristic House Rental Service in Honduras

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研究生：	阿曼達 Amanda Rivera Gonzalez
論文名稱：	An Exploratory Study for a Touristic House Rental Service in Honduras 宏都拉斯旅遊租屋服務之研究
指導教授：	王俊程 WANG, JYUN-CHENG
口試委員:	王貞雅張寶塔
學位類別：	碩士 Master
系所名稱：	科技管理學院 - 國際專業管理碩士班 International Master of Business Administration(IMBA)
論文出版年：	2015
畢業學年度：	103
語文別：	英文
論文頁數：	56
中文關鍵詞：	Website 、Housing 、Rentals 、Tourism 、Feedback 、Implementation
相關次數：	點閱：49 下載：0
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This research project details a study to analyze Honduras’ feasibility for a website that offers the service for vacation housing rentals throughout the Honduran touristic territory. These accommodation options mainly target the regional tourism in Honduras, providing the tenant with diverse commodities necessary to make their stay and quality equal or better than hotels in the surroundings. This seeks to expand the market in lodging offered by Honduras, in a way never developed in the country. This project is a study directed to one of Honduras most renowned banks, BAC Credomatic, their reputation will become a key element for the website’s trust and growth. Honduras is a country with a demand for this kind of services, this is why it makes its implementation feasible according to the market and the investment needed. As an added value, guests will also be able to provide feedback on their past experiences, leave comments, or add pictures allowing the site to be regularly updated, making the site more reliable for future customers based on past customers satisfaction.

CHAPTER 1:    INTRODUCTION    1
1.    Introduction    1
2    Significance of Study    3
3    Problem Statement    5
4    Questions for the Investigation    7
5 Research Objectives    7
5.1 General Objective    7
5.2 Specific Objectives    7
CHAPTER 2:    LITERATURE REVIEW    8
1    Ecommerce Overview    8
1.2 Ecommerce Modalities    9
1.3 Ecommerce Developing Factors    11
1.4 Ecommerce in Latin America    12
1.5 Ecommerce in Honduras    14
2    The Tourism Industry    19
2.1    Tourism Industry’s Contribution to the World    19
2.2    ITCs and Tourism    23
2.3    Market Segmentation for an Online Tourism Agency    24
2.4    Tourism in Honduras    26
2.5    BAC Credomatic and GEOTOURS    28
CHAPTER 3:    METHODOLOGY    30
1 Research Method    30
2 Research Design    31
2.1. Population and Interviewees    32
2.3 Design for the Interview    35
CHAPTER 4:    RESULTS AND ANALYSIS    38
1 Interview Results: Partially-Opened Interview with Customers    38
1.1 Customers Awareness in the Industry    38
1.2 Interviewees’ Current Touristic Information Source    40
2 Interview Results: Open-Ended Interview with Touristic Lodge Owners    42
2.1 Owners Interest in Joining the Website    42
2.2 Owner’s Expectations for Joining    42
2.3 Method Used for Joining the Website    43
2.4 Main Concerns and/or Disadvantages of Using the Website    43
2.5 Property Assessment Prior to Joining the Website    44
3 Touristic House Rental Website’s Framework    44
CHAPTER 5:    CONCLUSIONS AND RECOMMENDATIONS    48
1 Conclusions    48
2 Recommendations    49
3 Limitations    50
CHAPTER 6:    REFERENCES    52
CHAPTER 7:    ANNEXES    55
1 Interview Made to the Touristic Lodge Owners    55
2 Interview Made to Possible Customers    56

                                

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