台灣經濟起飛，使得汽車數量不斷上升以及保有量不斷增加，汽車相關零件與汽車服務市場隨之蓬勃發展，也推動了臺灣汽車玻璃行業的快速發展。
本研究選擇汽車玻璃個案公司A為研究對象，個案公司的發展階段共可分為三大階段，每階段之間的轉捩點是以個案公司經營模式轉型為依據，共有兩大轉捩點，分別於草創期轉型為發展期(經營模式第一次轉型)與發展期轉型為成熟期(經營模式第二次轉型)階段。
本研究採用個案研究法，包括次級文獻蒐集與高階主管深入訪談，而後進行資料分析與推論，採用Rockart(1982)提出之關鍵成功因素萃取法，進一步歸納出個案公司之關鍵成功因素。個案公司在競爭激烈的市場中發展，能夠把握機會，果斷的進行經營模式轉型，並能掌握顧客戶需求，滿足客戶所需。個案公司進而善用內、外部資源，對內持續發展技術能力，提升產品定位；對外尋找可信賴的企業夥伴，共同合作為雙方創造價值。

The leap of Taiwan’s economy development has led to the continuous increase in the amount of vehicles and the vehicle ownership. The market for automotive related parts and automotive services has correspondingly boomed, as well as the rapid development of the car windscreen industry in Taiwan.
This study selected the case firm A, an automotive glass company, as the research object. The development stage of the case firm A comprised three major stages. The turning point between each stage was based on the transformation of the case company A's business model. There were two major turning points. One of the turning points was that the firm A transformed into the development period from its initial stage (the first transformation of the business model); and the other turning point was that the case firm A transformed into a mature period from its development period (the second transition of the business model).
This research adopted the case-study approach within which there were secondary literature collection and senior-executive interviews for conducting data analysis. Following Rockart (1982), the study aimed to find the critical success factors of the case company A in market competition. The case company A was able to grasp opportunities for development in the fiercely competitive market. The resolute determination of transforming its business model enabled firm A to satisfy consumers’ demands. By utilizing internal and external resources, the company A has continuously developed its technical ability for enhancing its product positioning while seeking for cooperation with trustworthy partners outside the company to create win-win values.

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叁、網絡資源
1. 交通部公路總局統計查詢網
https://stat.thb.gov.tw/
2. Gartner Group
https://www.gartner.com/en