本研究主要探討國內半導體產業之封裝測試設備業的經營分析，個案是一家已有16年歷史的半導體封裝測試設備上櫃公司，主要提供產品有光電與半導體封裝測試介面及晶圓、LED切割機和IC封裝植球機。歷經初期以IC測試介面為主要業務，接續投入光電產品與晶圓產品應用的切割機業務，再到植球機研發與銷售。為尋求永續經營及更大營收的突破，更加積極投入技術與服務的深度和寬度，個案公司需制訂明確的切割機設備的經營策略，加速擴大光電與半導體切割設備產業的市佔率，帶來公司穩定的營收與成長。
對於企業競爭力方面，本研究利用麥可波特的五力分析來探討半導體切割機設備產業的外部環境，發現現有競爭者的威脅高，如何提升切割設備核心精度將是突破關鍵。因此，個案公司應著重於自家研發產品的技術能量並轉換為優勢，強化產品品質與服務。
同時，分析自有研發的切割設備在未來的市場推展切入點與機會點，並以SWOT分析來決定產品行銷策略。分析結果發現，個案公司可積極開發產品創新技術，擴大行銷及業務通路，提供更優良的技術服務與自有品牌設備的價值，以達到鏈結更加緊密的客戶合作關係。

This study focused on the domestic semiconductor industry, packaging and testing equipment industry, business analysis, the case is a 16-year-old OTC semiconductor packaging and testing equipment testing company that provides products and optoelectronic semiconductor assembly and test interface and wafer, LED cutting IC packaging machines and bumping machine. After initial testing with IC interface as the main business investment continue optoelectronic products and product applications wafer cutting machine business, then bumping machine development and sales. The search for sustainable development and greater revenue breakthrough, more actively involved in the depth and breadth, technology and services company case of the need to develop a clear business strategy of cutting equipment, cutting accelerate the expansion of optoelectronic semiconductor equipment industry market share, bring stable revenue and company growth.
For enterprise competitiveness, this study Michael Porter's five forces analysis to explore the semiconductor equipment industry cutters external environment, we found a high threat of existing competitors, how to enhance the core precision cutting equipment will be the key to a breakthrough. Thus, the case the company should focus on its own product research and development of energy technology and converted to advantages, enhanced product quality and service.
Meanwhile, the analysis of its own research and development of cutting equipment in the future market opportunities and entry point forward the point, and SWOT analysis to determine product marketing strategy. The results found that the case the company can actively developing innovative technology products, expand marketing and business channels, provide better value services and its own brand of technical equipment, in order to achieve closer links customer relationships.

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