無論甚麼樣的產業或產品，大體而言，都像自然界的生物一樣，孕育，產生，成長/發展，茁壯/成熟，衰老/衰退，死亡/退出市場。
2008年以降，世界經濟環境和產業狀況劇烈變化。市場總需求量成長趨緩，新的替代產品技術威脅，即使我們不斷的找尋產品創新，競爭同業繼續侵占我們市場佔有率。所用的方式，主要就是價格。
以投影機為例，主要是以商用及教育市場為主。經過十幾年的技術改進，無論在高壓汞燈光源，或關鍵零組件「微型顯示器」(Micro-display)都已經到了一個相對穩定的階段。本公司過去以強大研發能力，完整功能測試為優勢的地位，受到競爭同業的強烈挑戰。競爭者以較少工程師，專注於主力機種，建立起經濟量化生產的基礎。這種不對稱競爭戰略剛好擊中本公司投影事業處的弱點。
這樣的戲碼不斷在產業界演出，但是如果成為當事者，劇中該怎樣帶領團隊殺出一條路，這是一場現實世界進行式。因此，希望透過本研究達到對投影機產業之發展階段及思考面對競爭可採取的策略。

No matter what kind of industry or product, in general, it would be like the nature through the process of incubating, breeding, growing/developing, getting stronger and mature, aged, declined, then end of life.
The environment of the world economy and industry situation has been rapidly altered since 2008. The market demand is not growing as we expected; substituted technology and product is rolling-out one after another. Although we’ve done our best to make the incremental innovation in current product line-up, we have been attacked by competitors’ price attack.
Taking projector as an example, it has been mainly used for corporate and education. After technology continuous improved for decades, no matter light source - UHP lamp, or key component Micro-display, they all have reached a level of mature. Coretronic Front Projection Business Group is famous for its engineering capability and complete qualification system. Nowadays, we’re challenged by competitors in an “asymmetric” manner which is, competitors focusing on the main stream and entry model segment; approaching brand name customer with lower price and grabbing business from us. The characteristic of main stream and entry model segment is representing “volume”. As soon as we lost the volume base, we encountered less efficiency in factory and that is our Achilles tendon.
This kind of competition scenario is on and on repeated in the industry, however, once I was one of them, how could I lead the team to cope with the fierce competition. Therefore, I would like to study the strategy of competition in this paper.

中文部分:
1. 科技發展: 從賽先生到東方的矽谷 (中華民國發展史 經濟發展)，洪世章，李傳楷 著， 聯經出版公司
2. 決策分析與管理，(Decision Analysis and Management) 簡禎富 著，雙葉書廊有限公司
3. 策略精論，(基礎篇，進階篇) 湯明哲 著，旗標出版股份有限公司
4. 賈伯斯傳，中譯本 天下文化出版，原文作者：Walter Isaacson,譯者：廖月娟、姜雪影、謝凱蒂
5. 周新生，產業興衰論 2000，西安交通大學經濟金融學院教授。
6. 白地策略，Mark John 著，林麗冠 譯，天下文化
7. 商業週刊。散見各集。(2010~2013)
8. 天下雜誌，散見各集。(2010~2013), (title: Why Taiwan matters, Why Taiwan still matters, ..etc.)
9. 經濟日報 (3月)
英文部分：
1. Frederick Betz, Managing technological innovation, Competitive advantage from Change, 3rd edition,
2. Eliyahu M. Goldratt and Jeff Cox, The Goal, A process of Ongoing Improvement，
3. Christensen, Clayton (2011). The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business. HarperBusiness.
4. Porter, Michael, Competitive strategy: Techniques for analyzing industries and competitors, free press, 1980.
網路(網站)資料:
1. Google, 網路資料收集
2. Wikipedia, 個案公司(鴻海，佳世達，愛普生，中光電)公開資料收集
3. DLP，TI (Texas Instrument)
4. 日經技術在線 (http://big5.nikkeibp.com.cn/index.php)