本文以傳統製造公司經營及戰略轉型的觀點為主，探討當前大陸的五金市場以及廣
東省的五金行業的整體現狀，並結合當下的中美貿易戰觀點，導致關稅成本上升，以及
東南亞國家憑著更低廉的人工成本之優勢崛起，未來國外市場的競爭勢必更加激烈等外
部環境不確定因素，進行傳統製造公司轉型因應策略探討。本文以“東莞松柏電子五金
有限公司”作為研究個案，採用SWOT 分析法、五力分析法與BCG 矩陣分析法，針對個
案公司所處的行業競爭情況、經營現狀以及轉型升級戰略方向進行了具體分析。總體來
說，個案公司具有臺灣製造企業的傳統優勢，但隨著市場對產品需求結構的改變和性能
要求的提高，以及新興企業的崛起，個案公司的成本優勢和市場競爭及生產能力已經面
臨威脅。本文建議個案公司以通過戰略轉型，把握品質生產和綠色製造的核心，創立屬
於公司的自主品牌，並對自主研發適量投入人才與資金或開發合作對象，升級優化現有
設備，提高自動化水準增加生產產能、控制人力資源成本，鞏固現有的貿易商和行銷管
道優勢，培養自主行銷團隊，開拓新的市場，提高上、下游的議價能力，以製造優勢強
化服務的品牌附加價值，藉以提升公司內外部競爭優勢，才能實現轉型及永續發展目標。
關鍵字：製造轉型；製造服務；SWOT 分析；五力分析；BCG 矩陣分析

This paper focuses on the traditional manufacturing company's management and strategic
transformation, discussing the current hardware market in the mainland, especially Guangdong
Province. Considering the current Sino-US trade war, this paper talks about higher tariff costs
in the mainland, and the cheaper labor costs in Southeast Asian, and the competition is more
intense in foreign markets. This paper takes "Dongguan Songbo Electronic Hardware Co., Ltd."
as a research case, adopts SWOT analysis, five-force analysis and BCG matrix analysis, and
studies the competition situation, business status and transformation and upgrading strategy
direction of the case company. In general, case companies have the traditional advantages of
Taiwanese manufacturing companies, but as the market changes the product demand, as well
as the rise of emerging companies, the case company is already threatened. This paper proposes
that the case company should establish the core brand, grasp the core of quality production and
green manufacturing, invest more talents, funds in research and development, or upgrade the
existing equipment, improve the automation level of production capacity, and control the human
resources cost, consolidate the existing channels of trade, cultivate independent marketing
teams, improve the bargaining power of upstream and downstream, and create brand-added
value by strengthening the service to enhance the internal and external competition advantage,
then achieve sustainable development goals.
Keywords：Manufacturing transformation, Manufacturing service, SWOT analysis, Fiveforce
analysis, BCG matrix analysis

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網路資源
[1] 經濟部（2013），我國推動加入「跨太平洋夥伴協議(TPP)」之經濟影響評估報
告http://www.ndc.gov.tw/att/files/.pdf
[2] 工業智慧型生產時代來臨http://innoservice.org/5452/4.0
[3] 經濟部2020 產業發展策
略:http://www.huwei.gov.tw/files/i/376495300A0000000_0015452A00_ATTCH3.p
df
[4] 中國製造2025 規劃 強推智慧製造
http://www.chinatimes.com/newspapers/20150428000104-260203
[5] 生產力4.0 產業與技術發展策略
http://www.bost.ey.gov.tw/Upload/UserFiles/1040604_1-
4%20%E7%94%9F%E7%94%A2%E5%8A%9B4_0%E6%A0%B8%E5%BF%83%E6%8A%80%E8%A1%93%E
7%A0%94%E7%99%BC%E7%AD%96%E7%95%A5(%E6%8A%80%E8%A1%93%E8%99%95)(1).pdf
[6] 經濟部臺灣產業結構優化 –三業四化(製造業服務化、服務業科技化及國際化、
傳統產業特色化) 行動計畫 101 年
http://www.ey.gov.tw/Upload/RelFile/27/692871/d17a8157-6f27-4f77-a4ffa1ebec2b65d6.
pdf
[7] 經濟部102 年工業生產年報
[8] 東莞松柏電子五金有限公司http://www.dgsongbo.com/big5/About.Asp?ID=1