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研究生: 蘇柔螢
論文名稱: 顧客與企業夥伴參與對服務創新績效之探討─資訊科技經驗之調節效果
The Impact of Customer and Partner Involvement on Service Innovation Performance —IT Experience as a Moderator
指導教授: 嚴秀茹
口試委員: 王俊程
李有仁
學位類別: 碩士
Master
系所名稱: 科技管理學院 - 服務科學研究所
Institute of Service Science
論文出版年: 2011
畢業學年度: 99
語文別: 中文
論文頁數: 60
中文關鍵詞: 服務創新顧客參與企業夥伴參與資訊科技應用經驗
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  • 服務創新逐漸受到企業重視,但其以價值交換為核心之特性,使企業難以利用傳統之產品創新方式推動服務創新。為了適切地了解市場需求,將顧客納入創新服務發展過程中共創價值實為必要;且須同時包含企業夥伴參與其中,以補強企業內部能力之不足。於此過程中,企業需建立以資訊科技應用經驗來將外部參與轉化為內部智慧,方能事半功倍。故本研究以服務主導邏輯貫穿其中,融合顧客參與及企業夥伴參與於創新服務發展之中,並探討外部參與如何透過服務創新投入進而影響服務創新績效,以及資訊科技應用經驗是否能強化外部參與對於服務創新投入之影響。
    本研究利用次級問卷資料,分析台灣九大產業共543筆樣本之服務創新投入現況,於實證分析中發現顧客參與及企業夥伴參與確實會透過服務創新投入對服務創新績效產生正向影響。但資訊科技應用經驗對於企業夥伴參與及服務創新投入之間調節效果不顯著,此仍有待後續探索。資訊科技應用經驗僅對於顧客參與及服務創新投入有調節效果,可於企業受限於低度顧客參與時,藉由增強資訊科技應用經驗來加強對服務創新投入之影響。


    Recently, more and more companies are paying their attention on service innovation. The concept of value exchange, which is the also core trait of service innovation, is totally different than the traditional way that companies used to improve their products. In order to fully understand the market condition, it is necessary to have customers and partners involved within new service development. Hence, companies need to build up their own IT experience that can transform external information into internalized knowledge which could be shared within the organization. This paper focus on how to combine customer and partner involvement with service innovation, and discovering how these involvement affect the service innovation mediated by service innovation input, also to find out whether IT experience will reinforce the effectiveness of the customer and partner involvement on service innovation input.
    an with 543 samples. Through empirical studies, which have also discovered that customer and partner involvement indeed will have positive effect to service innovation results. But the study had also revealed that IT experience, which is a moderator between partner involvement and service innovation input, is not statistically significant and still requires further studies; When IT experience took place as a modulator between customer involvement and service innovation input, the result is significant and could explain how companies increase their service innovation input, by enhancing their IT experience when they are constraint to low customer involvement conditions

    摘要 i Abstract ii 目錄 iii 表目錄 vi 圖目錄 vii 一、緒論 1 1-1 研究背景與動機 1 1-2 研究目的與問題 5 1-3 預期成果及貢獻 6 二、文獻探討 7 2-1 服務創新 7 2-1-1 服務創新內涵 7 2-1-2 服務創新類型 9 2-2 顧客與企業夥伴參與新服務研發流程 12 2-2-1 新服務發展與服務創新 12 2-2-2 顧客與企業夥伴參與對服務創新之重要性 13 2-3 資訊科技應用經驗與服務創新 16 三、理論架構與假設 19 3-1 顧客與企業夥伴參與新服務發展流程之成果 19 3-2 資訊科技應用經驗如何調節外部資訊與服務創新投入 21 四、研究方法 24 4-1 資料蒐集 24 4-2 研究變數衡量與操作性定義 24 4-3 樣本選擇與遺漏值處理 26 五、資料分析 27 5-1 敘述性統計 27 5-2 信效度分析、相關係數與共線性處理 29 5-3 假設驗證 32 5-3-1 直接效果分析 33 5-3-2 中介效果分析 35 5-3-3 調節效果分析 39 5-3-4 相乘項之判別 44 六、結論與建議 47 6-1 研究結論 47 6-2 研究貢獻與管理意涵 50 6-3 研究限制 51 6-4 未來研究建議 51 七、參考文獻 53 附錄一 58

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