N/A

In 2023, discussions, speculations and several sorts of studies and narratives regard AI as the new electricity. This technology and its unimaginable power at this moment are on the table of many companies which tend to apply it mostly in functions such as Marketing and Customer services to manage massive amounts of data or to automate increasingly those rutinary tasks. The AI might be applied to initiatives in terms of Corporate and Social responsibility. This research explored the companies’ leaders’ intention to adopt this kind of technology to foster and to optimize the firm’s performance in terms of CSR. Moreover, it was studied the potential uses managers’ regard for AI applications in CSR field; and the main factors to motivate or to discourage this kind of technology
in a context of developing economies in Latin American countries. By means of the study, interviews, and analysis; the research concludes there are several factor influencing the managers intention to adopt AI such as Government support, Technology Competence and Relative Advantage.

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