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研究生: 蔡維哲
Tsai, Wei-Che
論文名稱: 製造服務化與產品生命週期中之配適 - 以特用化學品配方設計C公司為例
A Fit on Servitization of Manufacturing and Product Lifecycle – Case of C Special Chemical Recipe Design Company
指導教授: 洪世章
Hung, Shih-Chang
口試委員: 林博文
Lin, Bo-Wen
陳宗權
Chen, Zong-Quan
曾詠青
Zeng, Yong-Qing
學位類別: 碩士
Master
系所名稱: 科技管理學院 - 高階經營管理碩士在職專班(EMBA)
Executive Master of Business Administration(EMBA)
論文出版年: 2022
畢業學年度: 110
語文別: 中文
論文頁數: 55
中文關鍵詞: 製造服務化產品生命週期BCG矩陣模型特用化學品
外文關鍵詞: Manufacturing Servitization, Product Lifecycle, BCG Matrix Model, Specialty Chemicals
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  • 半導體製程技術,線寬從微米到奈米等級,相對應的先進製程也逐漸邁向複雜且更侷限化,半導體特用化學品著實扮演一個極重要的角色之一,影響其製程良率甚鉅。台積電的在地化供應鏈政策,提振了台灣本土化工廠商,從原本的OEM代工投產模式,進而投入相當程度的R&D與行銷,朝向ODM / JDM,甚至提升水平到自我開發階段(OBM)。
    台灣化工企業轉型多數著重在創新(Innovation)此領域的相關策略,其還是圍繞在既有核心技術與產品本身打轉。故本研究的目的係探討特用化學品研究開發在市場運作中之企業需具備的條件,探討企業以「製造服務化」進行轉型可行的方向與面臨到的問題,輔以「產品生命週期」與「BCG矩陣模型」分析企業現況與尋找企業競爭優勢,進而藉由「協力廠商」的合作,在合適的轉型發展時間點投入資源,以期建立新的企業競爭力與長期獲利能力。
    研究的結論為企業進行製造服務化時需要跳脫以產品為中心的思考模式,轉變以客戶需求為出發點,進而提供整合性解決方案,在這快速變遷的產業,以價值共創為新的企業策略模式。


    Semiconductor process technology with line width rang from micron to nanometer levels, is gradually becoming more complex and more limited in terms of advanced manufacturing processes. Specialty chemicals play a very important role for semiconductors and effect it’s process yield. TSMC's localized supply-chain policy has encouraged Taiwan's local chemical manufacturers to move from the original OEM mode to invest in R&D and marketing to ODM / JDM and even upgrade to the OBM stage.
    Most of the chemical companies in Taiwan focus on the strategy of innovation in the field of transformation, which still revolves around the existing core technologies and products themselves. Therefore, the purpose of this study is to investigate the conditions required for specialty chemical research and development enterprises in the market operation, and to explore the feasible direction and problems faced by enterprises in transforming to “Manufacturing Servitization”. Then, through the “Product Lifecycle” and “BCG Matrix Model” to analyze the current situation of your company and find your competitive advantage. Through the “cooperation partner”, we can invest resources at the right point of transformation in order to build new competitiveness and long-term profitability.
    This study concludes that companies need to move away from product-centric thinking to customer needs and provide integrated solutions in this fast-changing industry, with value co-creation as the new corporate strategy model.

    誌謝 I 摘要 II ABSTRACT III 目錄 IV 圖目錄 VI 表目錄 VII 第一章 緒論 1 1.1 研究背景 2 1.2 研究動機與目的 4 1.3 論文架構與研究流程 7 第二章 文獻回顧 10 2.1 製造服務化定義 10 2.2 製造服務化階段性轉變與發展趨勢 13 2.3 製造服務化的驅動力 17 2.4 製造服務化整合解決方案 20 2.5 製造業轉型服務化可發展模式 21 2.6 產品生命週期 22 2.7 BCG矩陣模式 26 第三章 研究方法 28 3.1 質性研究 28 3.2 個案分析 29 3.3 研究範疇與對象 29 第四章 個案研究 31 4.1 個案公司介紹 31 4.2 製造服務化理論訪談 33 4.3 個案公司發展 37 4.4 產品生命週期與BCG矩陣分析 39 4.5 製造服務化模式分析 41 4.6 C個案公司配適分析與小結 47 第五章 結論與建議 49 5.1 研究結論 49 5.2 建議 51 參考文獻 52 中文部分 52 英文部分 53

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