This research analyzes some specific successful business to business electronic Commerce service platforms and their strengths and weakness when approaching to buyers from Latin America. The research also identifies the most important challenges or issues that this geographically grouped target of buyers face when using these Services in order to find the main key points that a new model could solve. The findings suggests that as Latin American is very broad and different, further narrowing is necessary in order to provide a more precise solution. Therefore the decision on focusing in Mercosur’s market of buyers, and the recommendation is to provide a service model based on demand side, with customer intimacy as the company’s core value. Therefore, for the launching stage of the service, no high level of automation is required and the human involvement during the process will be highly appreciated for the first group of target market of buyers that will serve as pilot test for the solution.

This research analyzes some specific successful business to business electronic Commerce service platforms and their strengths and weakness when approaching to buyers from Latin America. The research also identifies the most important challenges or issues that this geographically grouped target of buyers face when using these Services in order to find the main key points that a new model could solve. The findings suggests that as Latin American is very broad and different, further narrowing is necessary in order to provide a more precise solution. Therefore the decision on focusing in Mercosur’s market of buyers, and the recommendation is to provide a service model based on demand side, with customer intimacy as the company’s core value. Therefore, for the launching stage of the service, no high level of automation is required and the human involvement during the process will be highly appreciated for the first group of target market of buyers that will serve as pilot test for the solution.

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