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研究生: 蔡璧如
TSAI, Pi-Ju
論文名稱: 高科技產業策略創業個案研究: 同一創辦人之比較分析
Comparative case study on strategic entrepreneurship in high-tech industry: Comparative Analysis of the Same Founder
指導教授: 林世昌
Lin, Eric S.
口試委員: 陳添枝
Chen, Tain-Jy
曾雅雯
Tseng, Ya-Wen
學位類別: 碩士
Master
系所名稱: 科技管理學院 - 高階經營管理碩士在職專班
Executive Master of Business Administration(EMBA)
論文出版年: 2024
畢業學年度: 112
語文別: 中文
論文頁數: 53
中文關鍵詞: 創業精神策略創業比較個案研究
外文關鍵詞: Entrepreneurship, Strategic Entrepreneurship, Comparative Case
相關次數: 點閱:24下載:0
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  • 全球企業隨著競爭的加劇和技術的迅速變革,往往必須通過創新和明確的策略來實現長期成功。而策略創業 (Strategic Entrepreneurship) 是將創業精神與策略管理結合,建立創新與策略管理結合的框架,幫助企業在不確定和快速變化的市場中保持競爭力,並提供可持續的發展途徑。因此,深入研究這一新興概念對學術界和實務界均具有積極影響。

    通過整合性研究架構,了解到該架構受創業環境、創業團隊、創業資源、創業機會和創業過程等因素的影響,利用這些因素的相互作用,整合機會尋求和競爭優勢行為,財富創造的緣由,並為企業持續成長提供有效途徑。

    本研究深入分析創業歷程,確實理解創業者的思考模式和學習過程,結果將有助於未來更多創業者面對不同創業環境和條件下的應對與決策,從而提升在高科技行業進行策略創業的成功率。研究的結論以及對於未來研究建議包含有:第一、深入研究創業經驗對創業成功的影響,第二、外部環境與企業策略的關聯性,第三、公司治理與企業成功的關係,第四、創辦人心理和韌性研究。期望能夠促進對於該領域的進一步探索和實踐應用。


    Global enterprises, faced with intensified competition and rapid technological changes, often need innovation and clear strategies to achieve long-term success. Strategic Entrepreneurship (SE) combines entrepreneurial spirit with strategic management, creating a framework that integrates innovation and strategy. It helps companies maintain competitiveness in uncertain, rapidly evolving markets and provides sustainable development pathways. In-depth research on this emerging concept has positive implications for both academia and industry.

    Our study aims to explore the entrepreneurial processes and experiential accumulation of high-tech startups amid global competition. Notably, we employ a comparative case study approach, examining three high-tech companies founded by the same entrepreneur in different environments—within the US corporate system, Chinese state-owned enterprises, and Taiwanese private firms. By analyzing the founder’s thought patterns and learning trajectories, we identify differences, commonalities, and outcomes resulting from strategic entrepreneurship.

    Through an integrated research framework, we recognize that SE is influenced by factors such as the entrepreneurial environment, team dynamics, available resources, opportunity identification, and the entrepreneurial process. Leveraging the interplay of these factors, we integrate opportunity-seeking behaviors with competitive advantages, uncover the reasons behind wealth creation, and provide effective pathways for sustained company growth.

    Our in-depth analysis of the entrepreneurial journey enhances our understanding of founder thought processes and learning experiences. The findings will empower future entrepreneurs to make informed decisions in diverse entrepreneurial environments, ultimately boosting success rates in strategic entrepreneurship within the high-tech industry. Our conclusions and recommendations for future research include exploring the impact of entrepreneurial experience on success, examining the relationship between external environments and corporate strategy, understanding the link between corporate governance and success, and investigating founder psychology and resilience.

    目 錄 摘 要 I ABSTRACT II 誌 謝 III 目 錄 V 圖目錄 VII 表目錄 VIII 第壹章 緒 論 1 第貳章 文獻回顧與探討 3 第一節、創業精神與策略創業定義 3 第二節、創業研究及策略創業架構 4 第參章 研究設計 7 第一節、研究架構 7 第二節、研究標的與研究方法 9 第肆章 三間個案公司創業歷程分析 11 第一節、公司創業歷程 11 第二節、創業影響因素 13 第三節、機會、策略與績效 18 第伍章 策略創業分析 22 第一節、對比分析 22 第二節、挑戰、經驗與成敗因素分析 27 第三節、創業成功因素 31 第陸章 結論與建議 34 第一節、研究結論 34 第二節、研究限制 36 第三節、研究建議 37 參考文獻 39 圖目錄 圖 1、THE TIMMONS MODEL 42 圖 2、DOLLINGER MODEL創業觀念模式 42 圖 3、動態能力建構策略創業 43 圖 4、策略創業研究架構 43 圖 5、D太陽能公司創業解析圖 44 圖 6、上海E光電公司創業解析圖 44 圖 7、I光電公司創業解析圖 45 圖 8、全球太陽能市場回顧 45 圖 9、中小尺寸顯示器市場 46 圖 10、全球AR/VR頭戴裝置出貨及銷貨收入預測 46 圖 11、2016-2020年間柔性AMOLED顯示器出貨分析 46 圖 12、 AMOLED 顯示器供需分析 47 圖 13、顯示器滲透率分析 47 表目錄 表 1、個案基本資料 48 表 2、D太陽能公司SWOT分析 49 表 3、上海E光電公司SWOT分析 50 表 4、I光電公司SWOT分析 51 表 5、三家個案公司優劣勢對比 52 表 6、新創公司管理特點與創業要素對照表 53

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