本研究目的在探討兒童整體旅遊經驗對難忘旅遊類型的影響，並進一步分析難忘旅遊類型與難忘旅遊體驗內涵及影響難忘旅遊因素的關係。本研究以桃園市公立國小高年級學童為研究對象，實施分層與立意抽樣兩階段抽樣方法進行問卷調查，共發放723份問卷，扣除作答一致性及作答不完整的問卷，共回收有效問卷660份，有效問卷率為91.3%。以SPSS 20.0統計軟體進行描述性統計、因素分析、信度分析、多元迴歸分析及獨立樣本t檢定等統計分析。本研究結果顯示：1.兒童不論在旅遊參與次數或旅遊偏好程度上，都市旅遊皆大於自然旅遊。2.兒童最要求的旅遊內容及最難忘的旅遊體驗因素皆為交通與住宿環境，與訴求享樂主義的傳統刻板印象不同。3.兒童難忘旅遊體驗內涵由四個面向組成：嶄新的享樂體驗、知識及文化探索、追尋自我意義及解放與恢復精力，體驗程度最高的是嶄新的享樂體驗。4.兒童旅遊偏好中，進行自然生態旅遊與知識人文旅遊對於學習性有顯著的正向影響力，而進行都市娛樂旅遊則為負向影響力。5.兒童在旅遊內容包含學習、交通與住宿環境、逛街購物及刺激活動時，較容易形成難忘旅遊體驗，增加兒童重遊意願。6.旅遊活動中的美食與便捷交通、住宿環境與專業體驗因素，對於增進兒童的旅遊體驗內涵有顯著的正向影響力，表示這些因素能夠協助兒童在旅遊過程有較深刻的體驗。最後根據研究結果，對在旅遊活動中達到寓教於樂的目的，以及提高兒童對於旅遊活動的體驗程度，提出幾點相關建議。

The purpose of this study was to investigate children's travel experience influencing memorable travel types and then explore the relationship among memorable travel types, the meaning of memorable travel experience(MTE) and the factors affecting MTE. In this study the fifth and sixth grade students of Taoyuan City public elementary school were examed, and conducting a questionnaire survey by two-stage sampling method of stratifying and purposive sampling. Total amount of 723 questionnaires were distributed, the questionnaire were deducted which were with the consistency of the responses and not completely answered, 660 valid questionnaires were received, the rate of valid questionnaires was 91.3%. The data were conducted Descriptive Statistics Analysis, Factors Analysis, Reliability Analysis, Multiple-Regression Analysis, Independent-Samples t Test other statistics analysis with SPSS 20.0 statistics software. The result of this study shows that: 1.The travel experience of children presenting urban travel are higher than natural travel, both in terms of numbers and preference of travel. 2.Traffic and lodging equipments are both the first demand of children travel contents and the most MTE factors. 3.The meaning of children MTE are composed of four dimensions:new hedonism, knowledge and culture, meaningfulness of self, and relaxing and refreshment. The most deeply MTE is new hedonism. 4.In natural travel and culture travel positively effect the knowledge factor of children travel preference. In urban travel has negative influence. 5.Travel contents comprise knowledge, traffic and lodging equipment, shopping, and adventure would make children MTE easily which that increase the opportunities to travel again. 6.Travel activities with food and convenient traffic, lodging equipment, and professional experience have positive influences to promote the meaning of children's travel experience. It means that those activities can support children make deeply experience in the travel. Finally based on the results, making a few suggestions to make the goal of learing in the travel, and enhance the degree of children travel experience.

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