簡易檢索 / 詳目顯示

研究生: 黃進來
Huang, Chin-Lai
論文名稱: 企業研究開發組織的轉型機制研究-以全球性自行車公司為例
The Transformation of Corporate R&D Organization-A study of the global bicycle company
指導教授: 張元杰
Chang, Yuan-Chieh
口試委員: 陳旻男
Chen, Min-Nan
林博文
Lin, Bou-Wen
王向陽
Wang, Xiang-Yang
學位類別: 碩士
Master
系所名稱: 科技管理學院 - 高階經營管理碩士在職專班
Executive Master of Business Administration(EMBA)
論文出版年: 2016
畢業學年度: 104
語文別: 英文
論文頁數: 62
中文關鍵詞: 企業策略研發策略全球化策略協同進化
外文關鍵詞: Corporate strategy, R&D strategy, Globalization strategy, co-evolution
相關次數: 點閱:3下載:0
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報
  • 此項研究的目的是在調查全球化企業的研發機構轉型,以適應競爭,並與企業策略校準的機制。此外,這項研究還調查企業如何從構建自己的技術能力著手,將一個私人企業轉型為全球性的上市公司。
    該研究中使用了實際的公司個案做研究。收集了該公司從成立開始至今日的成就的歷史資料。並對其成就和研發機構的轉型的相關性進行了分析,研究企業策略、研發策略和全球化策略之間的協同進化。
    結果指出,該公司呈現的企業策略、研發策略和全球策略間靈活的協同進化鋪砌了這個傲人成就的道路。
    該研究報告總結了一個企業策略、R&D策略和全球化策略間良好的協同進化對一個要欲成為一個全球性的公司之必要性。


    ABSTRACT
    The purpose of this study is to investigate the mechanisms that transform the R&D organization of a globalized company to fit the competition and align with the corporate strategy. Moreover, this study also investigates how companies build up their technological capabilities to transform from a private domestic company to a public and global corporation.
    Case study is used in this study. The historic data of the company from its beginning establishment to present achievement is collected. The achievement and transformation of R&D organization is analyzed to examine the co-evolution among the corporate strategy, R&D strategy and globalization strategy. The results indicate that the company presented the agile co-evolution of corporate strategy, R&D strategy and global strategy paves the way to the remarkable success.
    The study concludes a nice co-evolution among corporate strategy, R&D strategy and global strategy is necessary to become a global company.

    TABLE OF CONTENT ABSTRACT I ACKNOWLEDGMENTS II TABLE OF CONTENT III LIST OF TABLES IV LIST OF FIGURES V CHARPTER I INTRODUCTION 1 CHARPTER II BACKGROUD AND LITERUTURE REVIEW 3 CHARPTER III METHODALOGY 15 CHARPTER IV RESULTS 18 4.1. The startup period 18 4.2. The OEM period 21 4.3. The ODM period 27 4.4. The OB (own brand) developed into full-fledged 34 4.5. The post OB period -evolution of Techno Center and globalizing R&D 42 4.6. Transforming for the future 54 CHARPTER V CONCLUSION 60 REFERENCES 61

    REFERENCES
    Donald N. Sull, Revival of the fittest, the power of Transformation, Boston: Harvard Business School Press, 2003
    Frederick Betz, Managing Technological Innovation, Hoboken, New Jersey: John Wiley & Sons, Inc, 2011
    Gerard J. Tellis &Peter N. Golder, Will and Vision, New York: MacGraw-Hill, 2002. Henry Mintzberg, Structure in designing effective organization, UK: Prentice Hall International, 1993
    Igor Ansoff, Edward Mac Donnel, Implanting strategic management, Strategic Dimension of technology, UK: Prentice Hall International, 1990
    Judith Crown & Glenn Coleman, No Hands, The rise and fall of the Schwinn Bicycle, an American Institution, New York: Hery Holt and Company, 1996
    Thomas A. Kochan, Rebeccam. Henderson, Transforming Organizations, New York: Oxford University Press, 1992
    Wan-wen Chu, Cambridge Journal of Economics, Causes of growth: A study of Taiwan’s bicycle industry, 1997,21, 55-72
    Wan-wen, Chu, Research Policy 38, Can Taiwan’s second movers upgrade via branding ?, 2009 ,1054–1065

    無法下載圖示 全文公開日期 本全文未授權公開 (校內網路)
    全文公開日期 本全文未授權公開 (校外網路)

    QR CODE