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研究生: 郭博洋
Kuo, Po-Yang
論文名稱: 探討人工智慧賦能下的使用者經驗--以手機照片標註服務為例
Exploring User Experience Empowered by Artificial Intelligence Technologies -- Taking Mobile Photo Annotation Service as An Example
指導教授: 林福仁
Lin, Fu-Ren
口試委員: 嚴秀茹
Yen, Hsiu-Ju
郭佩宜
Kuo, Pei-Yi
學位類別: 碩士
Master
系所名稱: 科技管理學院 - 服務科學研究所
Institute of Service Science
論文出版年: 2019
畢業學年度: 107
語文別: 中文
論文頁數: 66
中文關鍵詞: 服務設計人工智慧手機照片標註
外文關鍵詞: service design, artificial intelligence, mobile phone, photo annotation
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  • 本研究透過執行服務設計中的雙鑽石模型的4D流程,分別是:探索(Discover)、定義(Define)、發展(Develop)、傳遞(Deliver),來完成對手機照片標註服務相關背景的雛型發展與雛型測試,並從中探討人工智慧賦能的使用者經驗。研究過程中發現,在個人照片管理的相關領域,市面上利用人工智慧賦能的相關產品,沒有將其人工智慧賦能融入使用者實際的顧客旅程中,人工智慧的賦能尚未在照片管理中帶給使用者使用行為上的正向影響,加上相關產品彼此間的相仿,致使在個人管理照片為目的沒有強烈的期望與意圖。
    在以上前提下,本研究透過使用者調查,描繪出顧客旅程以及人物誌,進行對使用者行為與需求的分析,並且根據結果尋找真實使用者進行服務設計的共創,產出將人工智慧賦能融入手機照片標註服務的各種創意應用,並設計服務藍圖將共創結果包裝成完整的系統雛型,從中測試在人工智慧賦能下手機照片標註服務中,讓使用者感知的服務價值在功能面和情感面對App使用滿意度,甚至是採用意圖的影響。
    結果發現,在手機照片標註服務中,人工智慧的賦能必須設計在使用者真實的應用情境中,讓人工智慧根據使用者的命令或行為,合理的支援使用者當下的任務,並讓使用者能掌握人工智慧產出的結果,以確保結果符合需求,最後在以上前提下,若能在服務中透過人工智慧賦能或是其他功能創造趣味點,能更加提升使用者在手機照片標註服務中的體驗。


    This study completed the 4D process of the Double Diamond Model in service design, namely, Discover, Define, Develop, and Deliver, to complete prototype development and testing tasks for the mobile photo annotation service, and explore the user experience empowered by artificial intelligence. In the research, we found the related fields of personal photo management using artificial intelligence (AI) in the market did not fully integrate AI into the actual customer journey of the user. There have no positive impacts of the artificial intelligence on users’ behavior identified in the area of applications, such as photo management; thus, it has created a high demand for bringing AI to assist personal photo management.
    Under the above premise, this study conducts cultural probe to depict customer journey maps and personas, to analyze user behaviors and needs, and then bring users to the process of co-created service value. We then integrate the artificial intelligence empowerment into various creative applications of mobile photo annotation services, and design service blueprints to package the co-creation results into a complete system prototype, from which to test how the service value functionally and emotionally perceived by the user can affect app usage satisfaction.
    We found that in the mobile phone photo annotation service, the artificial intelligence must be designed in a user’s real situation, allowing the artificial intelligence to reasonably support the user's current task according to his/her command or behavior, and let him/her able to grasp the results of artificial intelligence output to ensure that the results meet the needs. Finally, we specify the service through artificial intelligence empowerment or other functions can surely enhance the user's mobile photo annotation service experience.

    摘要 1 Abstract 2 目錄 3 表目錄 5 圖目錄 6 第一章 緒論 7 第一節 研究背景與動機 7 第二節 研究目的 8 第二章 文獻探討 9 第一節 服務設計 9 壹、服務設計的定義 9 貳、服務設計的流程 10 參、服務設計的工具 11 第二節 照片管理之科技應用 12 壹、照片檢索 12 貳、人工智慧 14 第三節 感知價值、滿意度、採用意圖 17 第四節 任務科技配適度模型 18 壹、科技特性(Technology characteristics) 18 貳、任務特性(Task characteristics) 18 參、個人特性(Individual characteristics) 18 第三章 研究方法 19 第四章 系統雛型發展 21 第一節 探索(Discover) 21 壹、探針形式與內容 21 貳、實施流程 23 參、結果與發現 24 第二節 定義(Define) 31 壹、人物誌(Persona) 31 貳、設計方向 35 第五章 系統雛型測試 37 第一節 發展 37 壹、共同創造 37 貳、創意應用成果 38 第二節 傳遞 42 壹、系統雛型製作 42 貳、系統雛型測試執行 44 參、研究分析與結果 53 第六章 結論 61 第一節 趣味必須要實用 61 第二節 HI—AI—HI 61 第三節 研究限制及未來方向 62 參考文獻 63 中文文獻 63 英文文獻 63

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