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研究生： 歐得琳
Ellie Ophelia Delviolin
論文名稱： 台灣民眾消費模式的演變：COVID-19 前後的家庭收支分析
Evolution of Taiwan's Consumer Patterns: An Analysis of Household Income and Expenditure Before and After COVID-19
指導教授： 黃朝熙
Huang, Chao-Hsi
林世昌
Lin, Eric S.
口試委員: 吳世英
Wu, Shih-Ying
周大森
Chou, Ta-Sheng
學位類別： 碩士
Master
系所名稱： 台北政經學院 - 台北政經學院政治經濟
Taipei School of Economics and Political Science Master’s Program in Political Economy
論文出版年： 2024
畢業學年度： 112
語文別： 英文
論文頁數： 49
中文關鍵詞： 消費趨勢 、台灣 、COVID-19疫情 、支出 、回歸分析 、政策啟示
外文關鍵詞： Consumption trends, Taiwan, COVID-19 pandemic, expenditure, regression, policy implications
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    • 本論文探討2017年至2022年間台灣的消費趨勢，特別檢視七大消費類別：食品和非酒精飲料、衣服和鞋類、住房（包括水電煤氣等公共事業）、健康、交通（包括車輛購置、運行、服務和保險）、娛樂和文化、以及餐館和酒店。研究旨在了解外部因素，特別是COVID-19疫情對台灣民眾消費形態的影響。本文首先以敘述性統計分析各消費類別在COVID-19疫情前後的變化。接著再以迴歸分析解釋各消費類別的變化，其中最重要的解釋變數為COVID-19疫情的虛擬變數，我們也納入人口因素包括年齡、教育背景、工作地區、家庭規模、老年扶養人數、年收入等控制變數。
    迴歸結果顯示，在疫情後食品和非酒精飲料、住房、健康和餐館的支出顯著增加。相反的，住房，衣服和鞋類、交通以及娛樂和文化的支出自疫情以來有所下降。我們亦使用圖表展示消費模式演變的全面概覽。本研究的結果可提供性刺激方案和促進長期經濟增長的策略參照，為政策制定者和企業在後疫情經濟環境中的因應提供洞見。

    This thesis examines consumption trends in Taiwan from 2017 to 2022, focusing on seven major consumption categories: food and non-alcoholic beverages, clothing and footwear, housing (including water, electricity, gas, and other public utilities), health, transportation (including vehicle purchase and operation, service and insurance), recreation and culture, and restaurants and hotels. The research aims to understand the impact of external factors, particularly the COVID-19 pandemic, on the consumption patterns of Taiwanese people.
    The thesis first uses descriptive methods to analyze changes in each consumption category before and after the pandemic. Following this, a regression analysis explains changes in each category. The most important explanatory variable is the dummy variable of the COVID-19 epidemic. We also include demographic factors including age, educational background, working area, family size, number of elderly dependents, annual income. and other control variables.
    Regression results show that spending on food and non-alcoholic beverages, health, and restaurants increased significantly post-pandemic. Conversely, expenditures on housing, clothing and footwear, transportation, and recreation and culture have declined since the pandemic. We also use charts to provide a comprehensive overview of the evolution of consumption patterns.
    The results of this study can provide a reference for stimulus packages and strategies to promote long-term economic growth and provide insights for policymakers and companies to respond in the post-epidemic economic environment.

    摘要................................................2 Abstract............................................3 Acknowledgment......................................4 Table of Contents...................................5 List of Tables and Figures..........................6 Introduction........................................7 Background and Motivation...........................7 Research Question...................................9 Structure of the Thesis.............................9 Literature Review..................................11 Impact of COVID-19 on Consumption Patterns.........11 Government Stimulus Policies and Their Effects.....12 Taiwan’s Unique Socioeconomic Landscape...........14 Methodology........................................16 Research Design....................................16 Data Analysis......................................17 Results and Discussion.............................20 Descriptive Statistics.............................20 Regression Analysis................................26 Discussion of the Findings.........................41 Conclusion.........................................43 Policy Implication.................................44 Restriction and Limitation.........................45 Recommendations....................................46 Reference..........................................48

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