隨著美中貿易關係的惡化、新冠疫情帶來的衝擊、AI跳躍式發展的趨勢，電子產品消費行為與應用場景發生結構性的變化，半導體與晶片設計產業儼然是目前最具話題性的題目。在這篇論文中，我們深入探討M公司財報績效與總體經濟數據之間的相關性，以理解其市場競爭對手與總體經濟變數如何影響一家領先半導體公司的財務表現。本論文主要針對2001年至2023年期間的數據進行研究，運用時間序列分析和迴歸模型分析GDP成長率、CPI消費者信心指數、台灣電子出口訂單、美中市場消費力與國際油價等總體經濟指標，以及科技行業關鍵財務績效指標等對M公司財報的具體影響。
研究結果顯示，M公司的財報績效與總體經濟指標有顯著的相關性。特別是，美國GDP成長率及消費力與M公司的營業收入和毛利率呈現十分明顯的正向關聯。此外，消費者信心的提高與M公司的市場表現改善密切相關，反映出消費者信心是影響其產品需求的一個重要因素。本研究同時發現，科技同行業的整體財報表現對M公司的營收、毛利率與庫存週轉率有重要影響，顯示競爭對手的商業佈局與策略有明顯競爭關係。研究限制主要來自於樣本期間內全球經濟的多次波動，這可能對結果的一致性造成影響。
本研究的發現為M公司及其投資者提供寶貴的洞察，顯示競爭對手與總體經濟環境對企業財務表現的重要影響。未來研究可以進一步探索不同總體經濟情境下，特定政策變動對M公司等半導體科技公司的影響，以及跨國市場環境變化的影響。
關鍵字：企業財務績效指標、總體經濟指標、產業與景氣循環

Amid deteriorating US-China trade relations, COVID-19 disruptions, and rapid AI advancements, and electronic product applications have structurally changed, spotlighting the semiconductor and chip design industry. This paper explores the correlation between Company M's financial performance and macroeconomic data to understand how competitive dynamics and macroeconomic variables influence financial outcomes. We analyzed data from 2001 to 2023 using time series analysis and regression models to evaluate the effects of GDP growth, CPI Consumer Confidence Index, Taiwan's electronic export orders, US and China retail sales, and Brent oil prices, alongside critical tech sector financial metrics on Company M's financial reports.
Results reveal significant correlations between Company M's financial performance and macroeconomic indicators. US GDP growth and retail sales strongly correlate with Company M's revenue and gross margin, indicating. Rising consumer confidence aligns closely with improvements in Company M’s market performance, underscoring consumer sentiment's role in driving demand. The study also indicates that industry peers' financial health significantly affects Company M's revenue, gross margin, and inventory turnover, highlighting competitive interdependencies. Global economic volatilities during the sampling period are a primary limitation, affecting result consistency. These insights are invaluable to Company M and its investors, demonstrating the profound impacts of competitive forces and macroeconomic conditions on financial performance. Future research could explore specific policy changes' effects on semiconductor companies like Company M and assess shifts in global market conditions.
Keywords: Corporate Financial Performance Indicators, Macroeconomic Indicators, Industry and Business Cycle Fluctuations

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