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研究生: 鍾旻峰
Chung, Min Feng
論文名稱: 產業標準如何影響廠商績效? 台灣高科技廠商之啟示
How industrial standard affects firm performance? Evidence from the high-tech firms in Taiwan
指導教授: 胡美智
Hu, Mei Chih
口試委員: 李傳楷
Lee, Chuan Kai
陳寶蓮
Chan, Pau Line
申欽鳴
Shen, Chin Ming
何秀青
Ho, Xiu Qing
學位類別: 碩士
Master
系所名稱: 科技管理學院 - 科技管理研究所
Institute of Technology Management
論文出版年: 2016
畢業學年度: 104
語文別: 中文
論文頁數: 53
中文關鍵詞: 產業標準廠商績效專利價值高科技廠商
外文關鍵詞: Industrial Standard, Firm Performance, Patent Value, High-tech Firm
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  • 掌握產業標準對於廠商績效甚至是國家競爭力相當重要,尤其在與關鍵專利結合後,更是能提升市場地位以及在價值鏈中的議價能力。然而,過去研究皆以西方先進國家經驗為主要觀點,東亞後進國家的廠商究竟如何透過產業標準獲利,是目前研究較少探討的。故本研究深入探討產業標準對於後進國家廠商的重要性究竟為何?以及這些廠商如何透過內部資源組織能力、外部動態環境制度與產業標準互動,進而產生經濟效益。透過彙整文獻與企業訪談中得到影響公司營運績效之因素。本研究所提七項評估構面是以DEMATE為評估方法,經由訪談獲得專家資料,再經由DEMATE方法計算,得出構面間的因果關係。
    研究結果發現,影響利基型公司營運績效之前三項最重要關鍵因素為「領導與企業策略」、「產業環境」、「組織能力」;影響量產型公司營運績效之前三項最重要關鍵因素為「領導企業與策略」、「產業標準掌握」、「產業環境」;從研究機構的角度來看,影響公司營運績效之前三項最重要關鍵因素為「領導企業策略」、「產業標準掌握」、「專利價值展現」。故依廠商類別不同而有不同之因果關係,若要改善其公司營運績效,所運用的策略也將不同。利基型廠商較難利用內部領導、或組織能力等方式去影響掌握標準專利;而量產型產商欲改善其營運績效,可由「產業環境」此構面對標準掌握進行改善,使公司營運績效提升。


    Holding the industry standard for company operating performance and even national competitiveness is very important. Especially when combined with key patent, it is able to enhance its market position and bargaining power among the industry value chain. However, previous studies begin with the Western experience of advanced countries as the main point of view. The exactly how the East Asian following company gain profits through industry standard is less discussed. Therefore, this study further investigates how importance the industry standard for latecomers companies. And how these companies utilize organizational capacity through internal resources, external environment, dynamic systems to interact with industry standards, and produce economic benefits. Collecting the factor affecting the company opearting performance through literature review and interview. The study proposes seven evaluation criteria by taking decision making trial and evaluation (DEMATE) as the evaluation method and conducting interview to obtain expert data. And then it calculates the casual-effect relationship among the criteria via DEMATE method.

    The results found that for niche company, the three most important key factors for operating performance are "Leadership and Corporate Strategy", "industrial environment", "organizational skills". In addition, for mass production company, the three most important key factors are "leader and strategy", " embeddedness industrial standard", "industrial environment"; from the perspective of research institutions, the key factors for company's operating performance are "leader strategy","embeddedness industrial standard", "the market value of patents." Therefore, according to the different types of company have different categories of causal relationship, to improve their company's operating performance, the strategies used will be differently. Niche manufacturers is difficult using internal leadership or organizational skills and other ways to influence the control of a standard patent; however, mass production companies will improve their operating performance through "industrial environment" this factor will also improve the "embeddedness industrial standard", eventually the company operating performance get improvement.

    摘要 2 目錄 4 圖目錄 5 表目錄 6 第一章、緒論 7 第二章、文獻探討 10 2-1何謂產業標準 10 2-2產業標準之相關研究 12 2.3 廠商績效關鍵因素 15 第三章、研究方法 22 3-1研究架構 22 3-2問卷說明 27 第四章、研究內容 29 4-1利基型廠商 29 4-2量產型科技大廠 32 4-3研究型機構 36 第五章、結果與討論 39 5-1利基型廠商與量產型廠商之結果比較 39 5-2研究型機構與量產型廠商之結果比較 41 5-3台灣整體現況及未來發展建議 42 5-4後續相關研究之建議 43 參考文獻 44 專家問卷附件 48

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