隨著網際網路的普及，網路社群平台蓬勃發展，各式各樣的自媒體產業開始盛行，從美妝、旅遊到法律、科學，只要有專業、興趣、熱情，持續不斷地創作，人人都可以成為發送資訊的中心，傳播方式也從最初的文字、圖像到現在聲音、影像，越來越多元化，自媒體交叉運用多種網路社群平台，使資訊擴及的範圍越來越廣，獲得群眾的信任，進而發揮對群眾的影響力。本研究目的是了解自媒體是如何運用網路社群平台經營自己的產業，在市場中脫穎而出，成為有影響力的意見領袖，並找出自媒體的經營模式。
本研究採用質性研究，使用半結構式訪談的方式訪談三家自媒體業者的經營者，藉由七個面向的問題進行訪談，以了解自媒體的產業現況、創作內容、受眾經營、商業模式、未來願景等方面的議題，希望透過與自媒體經營者的深度訪談及本研究的研究成果，提供給未來想投身自媒體產業的創業或已在自媒體產業的工作者一些意見和參考。

Along with the popularization of the internet and the thriving development of network social platforms, all types of we-media industries have become prevalent, ranging from cosmetics, traveling, to law and science, where anyone can become the center for delivering information with constant creation as long as there are expertise, interest, and enthusiasm; the transmission approach also became more diversified from text, pictures initially to the sounds and images nowadays. We-media overlapped applications from several network social platforms, allowing data to reach broader scope, gain trust from the crowd, and thereby exert influential power towards the crowd. The objective of this research is to understand how we-media applied network social platforms to manage their own industry, to stand out from the market, to become an opinion leader with influential power, as well as to find out the management model for the we-media.
This research adopted qualitative research, using a semi-structured interview approach to interview the proprietors of three we-media companies. The interview was conducted via questions in seven aspects to understand topics including the industry status, creative content, audience management, business model, and future vision of we-media. The research may provide some opinions and references for those who are thinking of becoming involved with the we-media industry, or workers who are already involved in the we-media industry through in-depth interviews with the we-media proprietors, as well as the outcomes of this research.

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