研究生: |
張渭舜 Cheung, Wai-Shun |
---|---|
論文名稱: |
跑友對永續路跑賽事再參賽意願之研究 A Study on Runners’ Intention to Re-participate in the Environmentally Sustainable Running Race |
指導教授: |
黃煜
Huang, Yu |
口試委員: |
許建民
Hsu, Chien-Ming 陳柏青 Chen, Bo-Ching |
學位類別: |
碩士 Master |
系所名稱: |
竹師教育學院 - 運動科學系 Physical Education |
論文出版年: | 2024 |
畢業學年度: | 112 |
語文別: | 中文 |
論文頁數: | 54 |
中文關鍵詞: | 馬拉松 、環境永續 、永續作為 、環境永續作為感受 、再參賽意願 |
外文關鍵詞: | Marathon , Environmental Sustainability, Environmental Consciousness, Perception of the Environmental Practices, Intention to Re-participate |
相關次數: | 點閱:68 下載:2 |
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本研究旨在探討馬拉松賽事的跑友在環境永續意識、環境作為感受以及再參加環境永續賽事意願之關係,研究對象為2022北宜公路超級馬拉松參賽者,以問卷形式進行研究調查。本研究會使用到描述性統計、t檢定、one-way ANOVA、雪費檢定、Pearson相關分析以及路徑分析等統計方法探討參賽者「環境永續意識」、「賽事環境永續作為感受」以及「再參加環境永續賽事」三個構面之間的相關性,並探討這些因素之間的相互作用。當中主要研究發現有以下數點:
一、 參賽者在「環境永續意識」的平均得分是三個構面之最,高於「賽事環境永續作為感受」以及「再參加環境永續賽事」兩項構面。參加路跑次數較多的參賽者在環境永續意識上得分也較高,「再參加環境永續賽事」可續步持續提升參賽者的環境永續意識。
二、 而跑齡較長與年齡較大的跑友更願意再參加環境永續賽事支持環境永續賽事。最後,年齡較高的參賽者,表現出較強的環境永續作為感受。
三、 參賽者再參加環境永續賽事的意願會受到其本身的環境永續意識以及賽事的環境永續作為所影響。
本文亦就研究發現提出以下建議:
一、 561歲以上參賽者在「環境永續意識」、「環境永續作為感受」兩以及「支持環境永續賽事」三方面均表現出較高的平均值,日後應更著重於對年輕人年齡段的永續意識提升的推廣。
二、 結果顯示跑友永續意識愈漸提高,賽事單位可以在規劃相關作為時邀請跑友共同規劃,提升其認同程度。考慮如何提升跑齡較短的跑友的環境永續意識。
三、 賽事辦理單位應建構整合性溝通宣傳策略,讓參賽者感受賽事辦理單位的賽事永續作為。
The purpose of this study was to investigate the relationship among environmental consciousness, perception of environmental practices, and the intention to Re-participate in environmentally sustainable events, with a focus on the 2022 Beiyi Ultra Marathon participants. Using a questionnaire survey, the research employed methods such as descriptive statistics, t-tests, one-way ANOVA, Scheffe's test, Pearson correlation analysis, and path analysis to explore the relationships between participants' environmental consciousness, their perceptions of the environmental practices at running races, and their intentions to Re-participate in such races.
The study revealed that participants scored the highest in "Environmental Consciousness," surpassing the scores for "Perception of Environmental Practices" and "Intention to Re-Participate in Environmentally Sustainable Running Races." Secondly, those who frequently participate in running events exhibit higher environmental sustainability consciousness, showing that engaging in such running races enhances this consciousness. Additionally, runners with more experience and those of older age show a greater willingness to support environmentally sustainable running races. It is also observed that older participants have a stronger perception of environmental practices. Lastly, the willingness of participants to join environmentally sustainable running races is influenced by their environmental sustainability consciousness and the sustainable practices of the running races itself.
Based on the findings of this study, there are a few recommendations. Firstly, we recommend focusing future efforts on enhancing sustainability consciousness among younger age groups, as participants aged 51 and above showed higher levels of environmental sustainability consciousness and perception of environmental practices. Additionally, the results show that runners' environmental consciousness is steadily increasing. Event organizers can enhance their sense of belonging by inviting runners to participate in the planning process when making relevant arrangements. Lastly, event organizers should develop intact communication and promotion strategies to enhance participants' perception of the environmental practices of the event organizers.
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