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研究生: 陳佳惠
Chen, Chia Huei
論文名稱: 印度華語教學市場之回顧與前瞻
Review and Outlook of Chinese Learning in India
指導教授: 丘宏昌
Chiu, Hung Chang
口試委員: 謝依靜
Hsieh, Yi Ching
謝英哲
Hsieh, Ying Che
學位類別: 碩士
Master
系所名稱: 科技管理學院 - 國際專業管理碩士班
International Master of Business Administration(IMBA)
論文出版年: 2015
畢業學年度: 103
語文別: 中文
論文頁數: 44
中文關鍵詞: 華語教學臺灣教育中心印度臺灣教育中心印度臺灣華語教育中心
外文關鍵詞: Taiwan Education Center in India, Taiwan Education Center, Mandarin teaching
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  • After nearly four years working in Taiwan Education Center in India since 2011, both curiosity and understanding of the progression of Chinese language education market are growing in the researcher’s mind. The purpose of this study was to review the development in India of Chinese language teaching/learning, along with its comprehensive circumstance. Another aim of the paper was to reconsider the effect of Taiwan Education Center in India, and to see if India is a commendable market for Taiwanese government constantly to invest in this market. Taiwan Education Center in India, as a semi-official organization with Taiwanese government’s backing, was used as a main subject with the application of Case Study in the study. As the biggest provider of Chinese language teachers in the world, as well as the richest investors of Chinese language education market, China is definitely playing the most competitive role against Taiwan in the global Chinese language market. However, Taiwanese fortuitously seem to be a much more friendly choice for Indians to learn Chinese language from. By the literature review, this scenario was discussed in the paper. In addition, the strengths, weakness, opportunities and threats of Taiwan Education Center in India were also analyzed for providing suggestions of making further strategies finally.


    After nearly four years working in Taiwan Education Center in India since 2011, both curiosity and understanding of the progression of Chinese language education market are growing in the researcher’s mind. The purpose of this study was to review the development in India of Chinese language teaching/learning, along with its comprehensive circumstance. Another aim of the paper was to reconsider the effect of Taiwan Education Center in India, and to see if India is a commendable market for Taiwanese government constantly to invest in this market. Taiwan Education Center in India, as a semi-official organization with Taiwanese government’s backing, was used as a main subject with the application of Case Study in the study. As the biggest provider of Chinese language teachers in the world, as well as the richest investors of Chinese language education market, China is definitely playing the most competitive role against Taiwan in the global Chinese language market. However, Taiwanese fortuitously seem to be a much more friendly choice for Indians to learn Chinese language from. By the literature review, this scenario was discussed in the paper. In addition, the strengths, weakness, opportunities and threats of Taiwan Education Center in India were also analyzed for providing suggestions of making further strategies finally.

    Contents CHAPTER 1: Introduction 6 1.1 Research Background and Motivation 6 1.2 Research Purpose 8 1.3 Research Process 8 CHAPTER 2: Literature Review 10 2.1 The Current Situation of Chinese Learning in India 10 2.2 Causes of the Rising Demand of Chinese Learning in India 12 2.3 The Environment of Promoting Chinese Language in India 16 2.4 The Predicaments of Chinese Language Education in India 18 2.4.1 Teachers 19 2.4.2 Teaching Materials 21 2.4.3 Policies 21 CHAPTER 3: Research Methodology 23 3.1 Case Study 23 3.2 Case Selection 24 3.3 Research Limitations 24 CHAPTER 4: Analysis and Result 26 4.1 Taiwan Education Center in India 26 4.2 Teaching Modes of the Centers 30 4.2.1 TEC-JGU 30 4.2.2 TEC-Amity 30 4.2.3 TEP-JMI 31 4.2.4 TEP-IITM 32 4.2.5 TEP-JNU 33 4.3 The Added Values of Promoting Chinese Language in India 33 4.3.1 Creating Diplomatic Partnership 34 4.3.2 Reducing Employment of Chinese Language Teachers 34 4.3.3 Increasing School Enrolment of Taiwan Higher Education 35 4.3.4 Refining the Competitiveness of Taiwanese Industries 36 4.4 SWOT Analysis of Taiwan Education Center in India 37 4.4.1 Strengths 37 4.4.2 Weaknesses 38 4.4.3 Opportunities 38 4.4.4 Treats 40 CHAPTER 5: Conclusions 41 5.1 Conclusions and Recommendations 41 CHAPTER 6: Reference 43

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