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研究生： 歐晏伶
Ou, Yan-Ling
論文名稱： 新冠肺炎衝擊下的企業成長策略-以艾司摩爾為例
Business Growth Strategy During COVID-19 Pandemic- A Case Study of ASML
指導教授： 丘宏昌
Chiu, Hung-Chang
口試委員: 謝依靜
Hsieh, Yi-Ching
唐運佳
Tang, Yun-Chia
學位類別： 碩士
Master
系所名稱： 科技管理學院 - 國際專業管理碩士班
International Master of Business Administration(IMBA)
論文出版年： 2021
畢業學年度： 109
語文別： 英文
論文頁數： 28
中文關鍵詞： 新冠肺炎 、新型冠狀病毒 、企業策略 、半導體
外文關鍵詞： Coronavirus, COVID-19, Business Strategy, Semiconductor
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    The COVID-19 pandemic has caused more than 3 million deaths worldwide and the death tolls have been rising steadily. Facing the current global economic stagnation caused by the disease and the huge revenue decline of many industries, companies are racking their brains to think about how to stabilize operations and how to control the losses incurred by COVID-19. This study aims at understanding how coronavirus has affected the semiconductor industry, and how did ASML, the leader in the semiconductor equipment industry, manage to achieve business objectives during the crisis. The results of this study can provide managerial implications for other market players to adopt when they face potential crisis in the future.

    TABLE OF CONTENTS ABSTRACT I ACKNOWLEDGEMENT II TABLE OF CONTENTS III LIST OF FIGURES IV LIST OF TABLES V CHAPTER 1 INTRODUCTION 1 1.1 Research Background and Motivation 1 1.2 Research Objectives 3 1.3 Research Questions and Flowchart 3 CHAPTER 2 LITERATURE REVIEW 5 2.1 Impact of COVID-19 on Business Performance 5 2.2 Michael Porter's Five Forces Model 7 2.3 Dynamic Capability Theory 9 CHAPTER 3 OVERVIEW OF SEMICONDUCTOR INDUSTRY 11 3.1 History 11 3.2 Development of Semiconductor Industry in Taiwan 13 3.3 Analysis of Semiconductor Equipment Manufacturers 15 CHAPTER 4 CASE STUDY ANALYSIS 19 4.1 Introduction of ASML 19 4.2 Challenges Posed by The COVID-19 20 4.3 Competitive Advantage and Survival Strategies During COVID-19 Pandemic 22 CHAPTER 5 CONCLUSION 26 REFERENCE 27

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