研究生: |
吳佳穗 Wu Chia-Sui |
---|---|
論文名稱: |
《孤星指南》中 " 台灣精髓 " 的標示研究 Marking of " Taiwaneseness" in Lonely Planet Guidebook |
指導教授: |
陳光興
Chen Kuan-Hsing |
口試委員: | |
學位類別: |
碩士 Master |
系所名稱: |
人文社會學院 - 外國語文學系 Foreign Languages and Literature |
論文出版年: | 2001 |
畢業學年度: | 89 |
語文別: | 英文 |
論文頁數: | 95 |
中文關鍵詞: | 觀光論述 、孤星指南 、台灣精髓 、本土化運動 、本土觀光活動 、再現地方感 、空間與認同 |
外文關鍵詞: | tourist discourse localization movement, local tourism, representation of space., Lonely Planet Guidebook, Taiwaneseness, Localization Movement, Local tourism, space representation, space and identity |
相關次數: | 點閱:2 下載:0 |
分享至: |
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摘要
現代性以?體驗不同?為置換性原則。當?不同?成為商品們在交換價值系統中辯證價值的判準,承載大量他方想望的異域,便成了最能體現現代性的觀光活動中的主角;而再現異域的觀光論述,也逐漸占據了形塑人們全球空間文化想像的霸權位置。
跨國指南生產工業挾其殖民資源,每每贏得先機,在這些新去殖民地還在埋頭於追趕現代化經濟、尚未建立如何言說自身土地風貌人情的論述之際,便營造了強力運轉與全球行銷的空間再現資料庫,甚至進一步以原始文本的姿態 ?界入?地方開始發展對外觀光的論述翻譯事業。
本文以孤星指南作為切軸,透過在台灣脈絡中顯現的三個階段的觀光凝視轉向? 外來的凝視、向外的凝視、以及自身的凝視,亦即國際/ 本土空間資訊的開合流動間,企圖歸索出在台灣脈絡中特殊的觀光論述與本土化論述的匯流軌跡,結出發芽於本土化運動而茁壯於本土觀光活動的再現地方感潮流中內含的挪用、再定義 ?台灣精髓?的機制,以為深化研究空間與認同作用機制的先聲。
Abstract
For the alienated modern being, who is manipulated by the unifying code of modernization, the experience of difference displaces the regular working schedule to be the (alternative) center. The value of a product is no more determined by the labor invested but its cultural meaning in contestation. Maximizing the cultivation of cultural meaning, the tourism industry grasps the modern manifestation of difference and makes itself the best representative activity of modernity.
Armed with colonial resources, international guidebook industry outruns the local representing agents of postcolonial places with establishing in advance the systematical spatial database from worldwide extension while the latters are still occupied with the modernizing enterprise. As a continuum with that, they even extend their hegemony over people掇 spatial imagination via belating the local掇 transcriptive business of tourist discourse.
With Lonely Planet Taiwan as our penetrating axis, my thesis plans to see through the transformations and flows of international/ local spatial information by studying the three turns of tourist gaze in Taiwan-- the gaze on Taiwan, the gaze from Taiwan, and the gaze on the local. Throughout the study, I would like to map out the trajectories of convergence of tourism discourse and localization discourse in the specific context of Taiwan as well as to disclose the mechanisms embezzling and redefining 涆aiwaneseness?in the current overflowing of space representation.
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