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研究生: 蔡林彤飛
Tsai-Lin, Tung-Fei
論文名稱: 專利評價與分群策略
Patent Evaluation and Clustering Strategy
指導教授: 張元杰
Chang, Yuan-Chieh
口試委員:
學位類別: 碩士
Master
系所名稱: 科技管理學院 - 科技管理研究所
Institute of Technology Management
論文出版年: 2009
畢業學年度: 97
語文別: 中文
論文頁數: 92
中文關鍵詞: 專利管理專利評價策略群組因素分析集群分析
外文關鍵詞: Patent Management, Patent Evaluation, Strategic Group, Principal Component Analysis, Cluster Analysis
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  • Petrash(1996)認為無形資產是企業創造財富的重要基礎,而良好的無形資產管理有助於企業創造財富與展現價值。在眾多無形資產,專利目前是企業展示、保護創新最常使用的手段。目前許多組織擁有大量的專利,要如何有效管理並運用專利是本研究關心的議題。
    一般而言,專利管理大致可以分成三大活動,專利盤點—記錄公司所擁有的專利;專利評價—分析這些專利的價值;專利加值運用—利用專利獲得最大的收入。本研究主要針對後兩者進行研究,從文獻探討中,如專利管理、專利評價、專利加值運用…等,了解各活動現有的作法,透過文獻與實務結合,以策略群組的概念,將專利評價與加值運用連結,建立一套完整專利管理作法。
    本研究以國立清華大學擁有的152案專利實證研究對象。以問卷調查進行專利評價活動,利用主成份分析,萃取影響專利價值的四個因素;使用集群分析將專利分群,建立四個策略群組:「研發投資導向」、「商品授權導向」、「市場應用導向」、「標準建立導向」。最後,對四個策略群組的專利,依各個專利的技術生命週期、商業-法律構面評估,提供後續加值建議。


    Petrash(1996) argues that the intangible assets is the source of wealth creation for the companies. Patent is the most popular mechanism that uses in exhibiting and protecting the company’s intangible assets. Many companies have a large amount of patents, so the research concern is to examine how the companies manage and leverage the patents effectively.
    In general, patent management includes three major activities: recording the patents the company owns; analyzing the value of these patents; exploiting the patents to maximize revenue. The study focuses on the second and third activities. Through reviewing the literatures and applying the concept of strategic group, the research builds a series of processes in patent management.
    The study demonstrates the processes by a case of National Tsing Hua University. It applies the questionnaire for analyzing the value of patent, and utilizing the Principal Component Analysis to find four factors that influencing the value, including the potential of technology leading, the possibility of commercializing, the capacity of market application, and the defense of litigation. In the exploiting the patent to maximize revenue, the study employs the Cluster Analysis to form four patent strategic groups, including R&D-Investment oriented, Commercializing oriented, Market-Promotion oriented, and Standard-Creation oriented. Finally, the study suggests the value-add activities depend on each patent of technology life cycle and business-legal assessment.

    第一章 緒論 8 1.1 研究背景及動機 8 1.2 研究目的 9 1.3 研究流程 10 第二章 文獻探討 11 2.1智慧財產管理 11 2.1.1無形資產定義、特性與分類 11 2.1.2 智慧財產權定義及分類 14 2.1.3 智慧財產權特點 16 2.1.4 智慧財產權管理步驟 17 2.1.5 智慧財產權的商業化策略 18 2.2專利管理 21 2.2.1專利之基本概念 21 2.2.2專利管理活動 22 2.2.3專利評價 23 2.2.4專利加值運用活動 26 2.3策略群組 32 第三章 研究方法 34 3.1研究範圍 34 3.2專利評量問卷設計 36 3.2.1策略價值 36 3.2.2權利保護價值 37 3.2.3專利應用價值 38 3.3 因素分析-主成份分析法 40 3.4集群分析 44 3.5專家訪談 46 第四章 實證研究 47 4.1國立清華大學擁有專利情形 47 4.2敘述統計 49 4.2.1專利技術領域分類 49 4.2.2專利性質分類 49 4.2.3問卷專利評量敘述統計 50 4.2.4問卷信度分析 51 4.3 專利評價因子 53 4.3.1 KMO取樣適當性檢定及巴氏球形檢定 53 4.3.2主成份分析結果 53 4.4專利分群 57 4.4.1集群分析結果 57 4.4.2驗證分群結果 60 4.5專利策略群組 62 4.6專利加值活動建議 64 第五章 結論與建議 69 5.1評價方式比較 69 5.2結論 71 5.3研究限制與未來研究建議 72 參考文獻 73 附錄一、 主成份分析理論 77 附錄二、集群分析理論 82 附錄三、國立清華大學專利清單 87 附錄四、專利評量問卷 97

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