研究生: |
辛安怡 Arpita Singh |
---|---|
論文名稱: |
化妝品環保包裝的永續趨勢、挑戰和願景:以香根企業為例 Sustainability Trends, Challenges, and Prospects of Eco- Friendly Cosmetic Packaging: A Case Study of Aromatic Enterprises Co., Ltd. in Taiwan |
指導教授: |
謝英哲
Hsieh, Ying-Che |
口試委員: |
翁晶晶
林士平 |
學位類別: |
碩士 Master |
系所名稱: |
科技管理學院 - 國際專業管理碩士班 International Master of Business Administration(IMBA) |
論文出版年: | 2024 |
畢業學年度: | 112 |
語文別: | 英文 |
論文頁數: | 49 |
中文關鍵詞: | 永續包裝 、環保化妝品包裝 、台灣的永續包裝 、化妝品包裝 、永續發展趨勢 |
外文關鍵詞: | Sustainable packaging in Taiwan, Sustainable packaging, Eco-friendly cosmetic packaging, Cosmetic Packaging, Sustainability trends |
相關次數: | 點閱:50 下載:0 |
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論文摘要
化妝品行業因其環境影響而面臨越來越多的審查,特別是不可持續的包裝做法。本研究以芳香企業股份有限公司為案例研究,調查台灣化妝品產業環保包裝的可持續發展趨勢、挑戰和前景。本研究採用質性研究方法,針對芳香企業的總裁、董事總經理、行銷總監、客戶經理和銷售經理等主要利害關係人進行深入訪談。調查結果顯示了重大挑戰,例如採購環保材料、成本上升、消費者意識有限以及監管合規性。儘管面臨這些挑戰,Aromatic Enterprises 在採用永續包裝解決方案方面取得了顯著進展。結論表明,儘管存在相當大的障礙,但永續發展的創新策略和領導力對於化妝品產業成功實施環保包裝至關重要。
Abstract
The cosmetics industry faces increasing scrutiny for its environmental impact, particularly concerning unsustainable packaging practices. This study investigates the sustainability trends, challenges, and prospects of eco-friendly packaging within Taiwan's cosmetics industry, using Aromatic Enterprises Co., Ltd. as a case study. A qualitative research method was employed, involving in-depth interviews with key stakeholders including the President, Managing Director, Marketing Director, Account Manager, and Sales Manager of Aromatic Enterprises. The findings highlight significant challenges such as sourcing eco-friendly materials, higher costs, limited consumer awareness, and regulatory compliance. Despite these challenges, Aromatic Enterprises has demonstrated notable progress in adopting sustainable packaging solutions. The conclusions suggest that, while there are considerable obstacles, innovative strategies and leadership in sustainability are crucial for the successful implementation of eco-friendly packaging in the cosmetics industry.
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