三十年前，深圳市、東莞市都是惠州市轄區內的縣城，各自獨立設市之後經濟發展已經居於全中國領先地位，反而是惠州市依然在二、三線城市之間徘徊；但也因此凸顯出惠州市未來發展前景可觀，關鍵理由是惠州成為深圳東莞要繼續發展不可或缺的關鍵戰略腹地，而陳江鎮又處於惠州發展樞紐，因之，就陳江一地房地產開發之考察，可以探知風向。

伴隨中國房地產市場的急速加熱，房價僅為一般商品房四至六成的「小產權」房快速在交易市場上佔有一席之地，本論文即欲探究台資企業在陳江鎮開發小產權房之可行性與展望。

本論文將依循中國房地產發展背景、「小產權」房之市場現況、政府政策與學界討論的申論方向，對陳江鎮「小產權」房開發進行論述，並佐以B公司目前對「小產權」投資項目之成本、收益預期金額進行精算，配合實際數據研判台商在惠州市陳江鎮開發「小產權」房地產理論與實際。

關鍵詞：房地產開發 惠州陳江 粵港澳大灣區 小產權房

Thirty years ago, the cities of Shenzhen and Dongguan were the counties in the jurisdiction of Huizhou, and the economic development of each city has been in the leading position in China after the independence of the city. Huizhou is still between the two or three line cities,but it also means that the prospect for develop of Huizhou is considerable. The key reason is that Huizhou has become an indispensable strategic hinterland for Shenzhen and Dongguan to continue developing. Chen Jiangzhen is located in the Huizhou development hub. As a result of the investigation of the real estate development of Chen Jiang town, we can find out the direction.

The rapid heating of real estate market in China, the "small property" house, which is only 40% to 60% of the general commodity housing, occupies a place in the trading market quickly. This paper is to explore the feasibility and prospect of Taiwan funded enterprises in developing “small property” in Chen Jiang town.

This paper will discuss the development of the “small property” in Chen Jiang Town, based on the background real estate development in China, the current situation of the market of the “small property”,and the government policy and the direction of the discussion in the academic circles. And also to study the theory and practice of "small property" real estate in Chen Jiang town of Huizhou by the cost of small property investment projects at present and the calculation of expected revenue and actual data.

Key words: Real estate development, “Chen Jiang, Huizhou”, “Guangdong, Hong Kong, Macao and the Great Bay Area”,"small property"

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