共享經濟已通過不同方式融入我們的生活。作為最知名的共享平台Uber，他的便利性為消費者和賣方都帶來了許多好處，因此以拓展到許多國家，但是並非所有的社會都歡迎該平台，有些甚至認為他是對其原始系統的入侵。因此在全球興起了各種共享平台的激烈辯論，有關新技術與社會之間的衝突研究不足。為了填補這一空白，本研究採用關注社會平等的文化視角，旨在探討這種共享技術/平台是否有助於維持社會平等，或者是否有可能破壞其原有常規。在這項研究中，我們使用主題模型方法分析了351篇報紙報導（2014年至2020年）有關台灣Uber的發展和辯論的訊息。在台灣的案例證明，當新技術出現時，制度和社會發揮重要的作用，以及是否為了生存或不可避免的淘汰而對其進行調整。

Sharing economy has been integrated into our life through in different ways. As the most well-known sharing platform, Uber has been expanded to many countries because of its convenience and benefits that brings to both the consumers and the sellers. However, not all societies welcome this platform and some may even consider it to be an invasion to their original system. Given the intensive debate that diverse sharing platforms raised across world, there has been inadequate research that discuss about the conflicts between new technology and society. To fill the gap, this research adopts the perspective of culture focusing on equality in society, and aims to explore whether such sharing technology/platform could help to maintain equality in society or it may disrupt its original routine. In this research, we used topic modeling to analyze 351 newspaper articles (from year 2014 to 2020) about the development and debates of Uber in Taiwan. The case in Taiwan has proven that institution and society play an important role when new technology come in and whether it would be adjusted in order to survive or face an inevitable exile.

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