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研究生: 楊程皓
Chen-Hao Yang
論文名稱: 季節性商品整合性配銷與調撥方法—以家居用品零售商為例
An Integrated Distribution and Lateral Transshipment Approach –A Case Study in Household Product Industry
指導教授: 林則孟
James T. Lin
姚銘忠
Ming-Jong Yao
口試委員:
學位類別: 碩士
Master
系所名稱: 工學院 - 工業工程與工程管理學系
Department of Industrial Engineering and Engineering Management
論文出版年: 2005
畢業學年度: 93
語文別: 中文
論文頁數: 141
中文關鍵詞: 季節性商品配銷規劃報童模式補貨政策調撥模式
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  • 本研究針對零售通路業提出一季節性商品整合性配銷與調撥方法,以解決實務中企業因忽略季節性商品特性,所造成的庫存決策失當與偏高的操作成本。季節性商品在配銷作業過程中,一開始會面臨季節性商品當季之一次採購數量的決策;而季節性商品在到貨時,運送至總倉(配送中心)進行儲存與配銷,總公司人員必須制定各零售門市的補貨方法以因應各地需求;最後,若總倉沒有庫存來滿足各零售門市的補貨需求時,零售門市間就必須透過調撥機制來滿足需求。
    為解決上述問題,本研究將季節性商品的配銷操作過程分為三大階段:第一階段,利用報童模式決定零售通路商向供應商(一次買斷)的季節性商品最適訂購數量;第二階段為制定「補貨法則」,採用統計的集群分析進行商品分類,並為各類商品制訂最合適的補貨政策,及制定其最佳的控制參數,使總倉配銷到各零售門市的操作成本能夠達到最低;第三階段為當總倉存貨用盡時,提出一數學模式決定各門市最佳的調撥數量,使該商品在本季結束前發生的期望總成本達到最小。
    本研究以國內一家著名的家居用品零售商為案例,依照其季節性商品作業情境,分析季節性商品配銷與調撥策略的決策過程,並明確指出如何運用本研究之方法,解決各個配銷與調撥規劃階段的關鍵問題點。最後並採用案例公司的實務資料進行驗證,研究結果顯示相較於案例公司現行季節性商品的配銷與調撥規劃方式,本研究所提出方法明顯地可降低庫存與操作成本。因此本研究所提出季節性商品整合性配銷與調撥方法,將可以提供類似的零售通路業者一套有效的決策輔助機制。


    In practice, the managers in retailing usually make their decisions independently when they work for different stages of the distribution and lateral transshipment operations. Without using an integrated approach, the managers suffer the problems of incurring higher costs in their operations and losing opportunities to generate more profit from selling seasonal products. Therefore, we were motivated to present an integrated approach for the distribution and lateral transshipment operations of seasonal products in retailing in this study.
    In the proposed approach, we divide the distribution and lateral transshipment operations of seasonal products into three stages. Our goal is to minimize the total costs incurred in the whole selling period of the seasonal product. In the first stage, we propose a newsboy model to determine the optimal one-time-only order quantities of the seasonal products for the managers in the warehouse. Then, we use clustering analysis in the second stage to categorize seasonal products into groups, and establish an optimal control policy for seasonal products in the same group that helps retailers to replenish each seasonal product from the warehouse to meet customers’ demand. Finally, when the warehouse runs out of its inventory, we formulate a mathematic model in the third stage to determine the optimal transshipment quantities among all of the retailers to minimize the expected total costs incurred for the rest of the selling period.
    By using a household product company in Taiwan as our case study, we demonstrate how to implement our approaches in the three stages. Also, based on the real-world data of 17 seasonal products, we show that the proposed integrated distribution and lateral transshipment approach significantly outperforms the current decision-making approaches of the company in our case study. Therefore, our proposed integrated approach shall serve as an effective decision support tool for distribution and lateral transshipment operations of seasonal products in retailing.

    目錄 IV 圖目錄 VI 表目錄 VIII 第一章 緒論 1 1.1 研究背景與動機 1 1.2 研究目的 4 1.3 研究範圍與假設 5 1.4 研究架構 6 第二章 文獻回顧 9 2.1 供應鏈與需求鏈 9 2.2 買斷模式與報童問題 12 2.2.1 傳統報童問題決策模式 13 2.2.2 報童問題相關研究 15 2.3 補貨規劃 18 2.3.1 基本庫存補貨政策 18 2.3.2 推拉式的補貨法則 22 2.4 商品分類管理 29 2.5 調撥規劃 35 2.6 模擬退火法 37 第三章 配銷與調撥方法及進行步驟 39 3.1 問題定義 39 3.2 配銷與調撥方法 40 3.3 決定採買數量 42 3.4 制定補貨法則 45 3.5 實際補貨與調撥 52 第四章 配銷與調撥方法之應用—以家居用品零售商為例 58 4.1 案例公司簡介 58 4.1.1 家居用品零售產業背景 58 4.1.2 案例公司組織架構與作業流程介紹 62 4.2 配銷規劃方法之應用 66 4.2.1 決定採買數量 67 4.2.2 制定補貨法則 70 4.2.3 實際補貨與調撥 74 4.3 本研究季節性商品配銷與調撥方法及現行模式之比較 76 第五章 模式驗證與分析 79 5.1 模式驗證流程 79 5.2 決定採買數量 79 5.2.1 採買數量決策模式案例求解 79 5.2.2 敏感度分析 81 5.3 制定補貨法則 93 5.3.1 模擬驗證環境建構與輸入資料分析 93 5.3.2 模擬模式驗證與確認 96 5.3.3 補貨規劃決策模式比較 98 5.3.4 補貨模式分析 101 5.4 調撥規劃 109 5.4.1 調撥規劃策略比較 109 5.4.2 敏感度分析 115 5.5 三階段整合性驗證 123 第六章 結論與建議 129 6.1 結論 129 6.2 建議 130 參考文獻 132

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