2020年對台灣Podcast的產業界來說是重要的一年，由於本土的Podcast託管平台的出現（SoundOn及Firstory），製作Podcast的難度降低，於是在這一年中新增了超過5000檔的中文頻道，亦出現了高流量的頻道「百靈果NEWS」、「股癌Gooaye」及「台灣通勤第一品牌」，敏銳的廣告主也看到了此一現象，開始投放廣告至節目中，並獲得良好反饋。而在國際上Podcast產業的變化是：Apple Podcast推出訂閱制，國際音樂串流平台Spotify展開一系列的Podcast產製公司的併購，Facebook也宣佈Spotify聯手攻佔聲音產業，讓人感受到Podcast產業已進入「聲音經濟」的戰國時代。
學生看到此產業現象，欲了解目前台灣已成功的Podcast頻道之創業成功關鍵因素，因此選取三個長踞排行榜的頻道進行分析，分別是「台灣通勤第一品牌」、「哇賽心理學」及「法客電台」，以用深度訪談的方式取得研究資料，再以質性研究的方法進行分析，意圖解析台灣Podcast之創業成功關鍵因素。
研究結果發現，這些已成功的Podcast共同擁有的特點是，能明確辨識市場機會，並在早期進入市場，產製內容用心，對其受眾有強烈想傳達的意念，並找對團隊、利用資源、抓緊機會進入市場，在獲得成功後繼續持續創作，為其成功的關鍵要素。

2020 is an important year for Taiwan’s Podcast industry. However, the emergence of Podcast hosting platform in Taiwan, ex: SoundOn, Firstory. the difficulty of making Podcasts has decreased. As a result, more than 5,000 Chinese Podcasts have been added this year, and the most subscribed Podcast " Bailingguo News", " Gooaye " and "Commute For Me " have also been noticed. The keen advertisers saw the phenomenon and began to put advertisements into the emerging platform and got a good return.
However, the changes in international Podcast Industry: Apple had planned to debut the podcast subscriptions; Spotify's also spending on podcast-related acquisitions, which will likely make the market even more competitive. Facebook plans to integrate Spotify player to occupy the sound industry. Podcast adoption continues to grow with more and more listeners and marketers allocating a greater amount of the media budget and have become more and more actively involved in the podcast industry, which is expected to continue in the years ahead.
When I saw the phenomenon and intend on identifying the key factors for successful entrepreneurship in Taiwan Podcast. I selected and analysis three Podcasts which are often on the leaderboard: "Commute For Me ", "onyourpsy" and "Plainlaw.me ". The research is obtained by in-depth interviews with three Podcast founders, and analyzed by qualitative research methods, in order to find out the key factors for the successful entrepreneurship of Taiwan Podcast.
The research results found these Podcasters have the similarity on clearly identify market opportunities, early entry into the market, Podcast programming fluent and carefully constructed, having a strong idea to convey to the audience, and finding the right team, resources, seize the opportunity to grasp the trend, and creative work continuously are the key factors of its success.

（1）中文文獻
王伯維（2019）。臺灣新創產業發展Podcast之現況探討。碩士論文，南臺科技大學。
李允誠（2015）。影響創業主意生成與創業機會利用之影響要素, 臺北大學
莊任暘（2000）。高科技創業成功因素研究。碩士論文，臺灣大學。
許惠鈞（2017）。體制外音樂教育微型創業關鍵成功因素之研究。碩士論文，中國科技大學。
陳盛蓮 (1989)。創業者人格特質、決策型態、經營效果之相關研究。碩士論文，淡江大學。
黃文谷（2012）。教學模式與創業自我效能對創業能力與創業態度影響之研究。 博士論文，臺灣師範大學。
楊舜慧（2002）, 產業融合與創業模式之探討。碩士論文，中山大學
劉常勇，謝如梅（2002）創業管理研究之回顧與展望：理論與模式探討。創業管理研究
潘淑滿（2006）。質性研究-理論與應用。台北；心理出版社
蘇宜茲（2010）。微型創業之成功關鍵因素。碩士論文，成功大學。
Alexander Osterwalder（2012）。「獲利世代：自己動手，畫出你的商業模式Business Model Generation」，尤傳莉譯，台北；早安財經文化。
Peter Drucker（1985），「再創企業生機－彼得‧杜拉克談創新與創業」，王美音、楊子江譯，台北；卓越文化。

（2）英文文獻
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Baron, Robert A. (2006). Opportunity Recognition as Pattern Recognition: How Entrepreneurs “Connect the Dots” to Identify New Business Opportunities. The Academy of Management Perspectives, 20(1), p104-119.
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Schumpeter, I. A. (1971), “The Fundamental Phenomenom of Economic Development,”Entrepreneurship and Economic Development, New York : Free Press, p43-70.
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（3）網路資料
Anchor，2020。Anchor official website。檢自https://anchor.fm/
Apple Podcast《百靈果NEWS》，2020。The KK Show-009這麼帥不去選立委可惜-顧立楷。檢自https://podcasts.apple.com/tw/podcast/%E7%99%BE%E9%9D%88%E6%9E%9Cnews/id1106847606
Apple Podcast《百靈果NEWS》，2020。#49百靈果的師傅們-小潘 寶拉https://podcasts.apple.com/tw/podcast/%E7%99%BE%E9%9D%88%E6%9E%9Cnews/id1106847606
CIO Taiwan，2021。掌握「聲音經濟學」的市場商機。檢自
https://www.cio.com.tw/grasp-the-market-opportunities-of-sound-economics/
Findit，2020。耳朵內風暴正來襲！你聽見多少商機？ 檢自
https://findit.org.tw/researchPageV2.aspx?pageId=1440
Inside，2020。Firstory 2020 台灣 Podcast 上半年產業報告。檢自https://www.inside.com.tw/article/20391-2020-podcast-report
Inside，2020。Firstory 2020 台灣 Podcast 下半年產業報告。檢自
https://www.inside.com.tw/article/22524-podcast-2020-second-half-trending
OpView Social Watch，2021。OpView Social Watch Vol.123。檢自
https://www.opview.com.tw/wp-content/file/OpView-Social-Watch-Vol.123.pdf
SoundOn，2020。SoundOn 2020 H1 Podcast 產業調查報告。檢自https://www.soundon.fm/2020-h1-data-report
T客邦，2020。Podcast 是如何起源的？比臉書更古老的老服務，為何又起風了？檢自https://www.techbang.com/posts/81084-how-did-podcast-come
工商時報，2020。耳朵是下一個金礦嗎？ 聲音就是新金流。檢自https://ctee.com.tw/bookstore/magazine/296560.html
科技產業資訊室，2008。關鍵成功因素與關鍵失敗因素。檢自https://iknow.stpi.narl.org.tw/Post/Read.aspx?PostID=3082
風傳媒，2020。你就是下一個播客主？podcast市場大搶攻，商機高達十億美元。 檢自https://www.storm.mg/article/2790051?mode=wholet
遠見，2020。Podcast經濟再進化，帶你「聽」出更多生意經。檢自https://www.gvm.com.tw/article/76138
數位時代，2020。在Podcast下廣告，什麼都好賣？檢自https://www.bnext.com.tw/article/59434/podcast-ad-business-model-industry
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