豬肉是中國人最主要的肉食來源，伴隨中國經濟發展趨勢，豬肉的需求量也日益增長，但養殖戶為了牟取更大利益，大量使用生長激素甚至化學藥物，同理，經銷商將豬肉灌水、販賣病死殘弱豬肉等情況普遍存在，政府雖採取各項措施取締防範，但終未能從源頭解決問題。
微生物製劑的研發推廣乃至於普遍使用，將可從源頭改善此一狀況，豬隻用微生物製劑是指具有活性的微生物或休眠孢子，添加於飼料食用之後，從改善豬隻體質著手，避免其他有害化學成分進入豬隻體內以干擾方式增重增肥，達到肉質健康與經濟效益並重效果。
目前金立泰公司所生產豬隻用微生物製劑產品已獲中國政府認證取得許可字號，並正式命名為「養豬樂」展開市場推廣銷售，本論文旨在述明中國豬肉市場現況、微生物製劑所能起到的改善作用與未來市場展望，並以惠州市金立泰生物科技有限公司為例說明。
因為對產品深具信心，行銷推廣將以「與養豬戶合作植入晶片提供消費者監控豬隻生長」為重心；其一，金立泰不僅生產微生物製劑，而是與養豬戶結合共創市場，其二，以植入晶片方式，不但建立科學飼養方式，更協助養殖戶解決污染問題，建立市場品牌。
最後本研究以筆者二十多年之實務經驗，以SWOT分析法分析，探討個案公司如何成功進入中國大陸生物科技之產業，此成功案例足以成為其他企業模仿之成功範例。

關鍵字：微生物製劑、生物晶片、SWOT。

Pork is the most important source of meat for the Chinese people. Along with China’s economic development trend, the demand for pork is also growing. However, in order to obtain greater benefits, farmers use a large amount of growth hormones and even chemical drugs. Similarly, dealers will use pork for irrigation. There are widespread cases of the trafficking of dead and frailty, and although the government has taken various measures to combat it, it has failed to solve the problem at the source.
The R&D and promotion of microbiological agents will be widely used and will improve the situation from the source. The microbiological formulation for pigs refers to active microbes or dormant spores. After being added to food for feed, it starts from the improvement of pig constitution and avoids other harmful effects. The chemical composition enters the pig body to increase weight and weight gain by means of interference and achieves the same effect as the health and economic benefits of meat quality.
At present, Jinlitai's microbiological product for pig production has been approved by the Chinese government to obtain a licensed font number, and is officially named "Pigs" for marketing promotion. This paper aims to state the current status of the Chinese pork market and the capabilities of microbial preparations. The role played by the improvement and future market prospects is illustrated by Huizhou Jinlitai Biotechnology Co., Ltd. as an example.
Thanks to its deep confidence in the product, marketing promotion will focus on “in cooperation with pig farmers to implant wafers to provide consumers with the ability to monitor pig growth.” First, JinLitai not only produces microbial preparations, but also works together with pig farmers. In the market, the second way is to implant chips, not only to establish scientific breeding methods, but also to help farmers solve pollution problems and establish market brands.
In the end, this study takes the author's more than twenty years of practical experience to analyze with the SWOT analysis method to explore how the case companies successfully entered the biotechnology industry in mainland China. This successful case is enough to be a successful example for other companies to imitate.

Key words: Microbial preparations, Biochips, SWOT analysis.

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