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研究生: 張景雯
Chang, Ching-Wen
論文名稱: 全球經濟如何影響定價及管理決策? 以藝術品拍賣產業為例
How global economy influences pricing and managerial decisions? The case of the art auction industry
指導教授: 李傳楷
Lee, Chuan- Kai
口試委員: 李柏毅
Lee, Bo-Yi
胡美智
Hu, Mei-Chih
吳清炎
Wu, Ching-Yan
學位類別: 碩士
Master
系所名稱: 科技管理學院 - 國際專業管理碩士班
International Master of Business Administration(IMBA)
論文出版年: 2024
畢業學年度: 112
語文別: 英文
論文頁數: 55
中文關鍵詞: 藝術品拍賣管理決策新冠疫情流行定價策略拍賣銷售分析市場動態
外文關鍵詞: Art Auctions, Managerial Decision-Making, COVID-19 Pandemic, Pricing Strategies, Auction Sales Analysis, Market Dynamics
相關次數: 點閱:50下載:0
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    This thesis examines the dynamic interplay between global economic variables and art market performance, focusing on how factors such as global GDP, inflation rates, auction sales data, and the wealth of the top 50 billionaires influence pricing and managerial decisions in the art auction industry. Utilizing data from Christie's and Sotheby's auctions held in key global locations (Hong Kong, London, Paris, and New York) from 2020 to 2022, this research employs descriptive and regression analyses to explore these relationships.

    The study integrates global GDP data sourced from the World Bank, annual inflation and consumer price data, and the wealth data of the top 50 billionaires from Forbes. The findings reveal that economic downturns, such as those experienced during the COVID-19 pandemic, significantly impact auction sales and pricing strategies. The economic conditions of different phases, including Pre-COVID, the COVID-19 Impact period, and the Recovery Phase, are examined to illustrate their effects on the art markets in Hong Kong, the United States, the United Kingdom, and France.
    A structured analysis of this data was conducted to derive insights into how these economic factors influence art market dynamics. The analysis highlights that GDP contractions during the pandemic significantly affected art market performance, while the post-pandemic recovery saw a resurgence in auction sales and market confidence, driven by vaccination efforts and fiscal stimuli.

    This research also proposes a decision-making model for art auction managers, integrating insights from global economic trends, auction sales data, and market dynamics. This model aims to enhance the accuracy of artwork price estimations and optimize the timing of auctions to maximize value for stakeholders. By providing a comprehensive understanding of the economic influences on the art market, this thesis contributes to more informed managerial strategies and better market performance amidst global economic fluctuations.

    ABSTRACT i ACKNOWLEDGEMENT ii CHAPTER 1 : INTRODUCTION 1 1. Research Background 1 2. Research Questions 5 3. Research Objectives 7 CHAPTER 2 : LITERATURE REVIEW 9 CHAPTER 3 : RESEARCH METHODOLOGY 13 1. Research Design 13 2. Data Sources 15 3. Research Procedure 21 4. Research Limitations 25 CHAPTER 4 : RESEARCH RESULTS 27 1. Main Findings 27 2. Comparative Analysis of GDP Trends 31 3. Decision Making Model 40 4. Importance of Economic and Historical Data Analysis 44 5. Factors Driving Art Market Growth During COVID-19 46 CHAPTER 5 : CONCLUSIONS 48 1. Major Research Findings 48 2. Managerial Implications 49 3. Recommendations for Future Research 50 4. Conclusion 51 REFERENCES 54

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