2007年10月，中國實施長達9年的“手機牌照”制度取消，“山寨手機”身上的“黑色”漸漸退去，“山寨手機”搖身一變成了正規軍。而早在多年前，山寨手機如火如茶的那幾年裡，多家有着長遠發展規劃的山寨手機廠商就開始了轉型之路。例如在經歷了多年的貼牌生涯之路的天宇朗通，在2006年2月，終於拿到了國家發改委頒發的GSM/GPRS、CDMA手機生產牌照，結束了多年的山寨手機生涯。

隨著國家監管的放開，不少山寨廠商也已經“改邪歸正”，推出了自己的品牌。山寨手機已經進入的新的階段，而天宇朗通、金立等作為山寨手機的榜樣也在中國這個新興市場上佔有重要的一席之地，他們是如何成功的呢？他們又是如何走向了品牌手機的行列的呢？

本研究以中國這個新興市場為對象，對非正式經濟環境下山寨手機的代表天宇朗通、金立，和正式經濟環境下品牌手機在不同產業階段所使用的策略進行了研究。並結合文獻部分提出的創業、非正式經濟（地下經濟）以及新興市場的策略的探討，得出在中國手機產業政策的主導之下，山寨手機廠商該如何轉型，如何走向正式經濟，如何走向品牌之路。

通過研究本論文得到了以下的結論和貢獻：
天宇朗通與金立作為成功轉型的山寨企業，在產業政策限制以及科技水平落後的環境下，積極的發揮鍥而不捨的創業精神，為獲取先進的技術而不斷努力，通過合作以及自主研發，開創了中國手機產業的先河。並根據中國市場獨有的特徵，避開與國際大廠直接的競爭，轉而奮戰中國龐大的二、三線市場，取得了巨大的成功。終於影響了政府對手機產業的政策以及扶持。並經過多年品牌建設與宣傳之後，徹底摘掉了山寨這頂帽子，擠入中國品牌手機的行列。因此有了「創業奮鬥-技術研發-市場開拓-政策影響-品牌建設」的過程。

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