研究生: |
白植維 Bai, chih-Wei |
---|---|
論文名稱: |
破壞式創新在傳統產業之應用—以遙控模型產業為例 The Application of Disruptive Innovation in Traditional Indutries : The Case of Remote Control Model Industry |
指導教授: |
張元杰
Chang, Yuan-Chieh |
口試委員: |
張元杰
Chang, Yuan-Chieh 胡美智 何秀青 |
學位類別: |
碩士 Master |
系所名稱: |
科技管理學院 - 科技管理研究所 Institute of Technology Management |
論文出版年: | 2011 |
畢業學年度: | 99 |
語文別: | 中文 |
論文頁數: | 96 |
中文關鍵詞: | 傳統產業 、破壞式創新 、行銷策略 、多角化 |
相關次數: | 點閱:1 下載:0 |
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近年來全球景氣的劇烈變化,使得台灣的傳統產業面臨日益激烈的國際競爭環境,其產業競爭力也逐漸被鄰近的新興經濟體以豐沛的低人力成本優勢所取代。在後ECFA時代下,零關稅的平等互惠機制,將使台灣傳統產業遭逢更嚴峻的考驗,因此引起當局政府的關切,並促使研究單位推動技術移轉的諸多計畫。
在這樣的情境下,本研究以破壞式創新作為研究主體理論架構。藉由15次不同領域的專家訪談、相關次級檔案文件資料、文獻探討的交叉比對,為遙控模型產業個案規劃探討新技術產品的發展機會,以及分析破壞式創新的產品成功商業模式各關鍵組成要素、行銷策略配套方案。最後,本研究結論中強調傳統產業共同研發與跨產業聯盟的必要性與企業管理者對於破壞式創新應有的正確認知,並提出個案參與對象未來發展多角化的途徑選擇與後續相關研究方向的建議。
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