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研究生： 黃宏如
Huang, Lillian
論文名稱： Adoption of Green Purchasing : Model Development and Case Study
綠色採購之採用：模型建立與個案研究
指導教授： 許裴舫
Hsu, Pei-Fang
魏志平
Wei, Chih-Ping
口試委員:
學位類別： 碩士
Master
系所名稱： 科技管理學院 - 經營管理碩士在職專班
Business Administration
論文出版年： 2010
畢業學年度： 98
語文別： 英文
論文頁數： 46
中文關鍵詞： 綠色採購 、綠色供應鏈 、環保採購 、創新擴散理論 、TOE框架
外文關鍵詞： Green purchasing, Green supply chain management, Environmental purchasing, Diffusion of innovation theory, TOE framework
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    • 摘要

    綠色採購是綠色供應鏈的重要元素及主要的驅動力。過去的研究偏重在找出組織採用綠色採購的趨動因素及障礙因素。然而，列出這些趨動因素及障礙因素並不能提供一個可以解釋組織採用綠色採購的決定與行為的模型。因此，在本研究中將建立一個組織採用綠色採購的理論模型。我們的理論模型特別是根據創新擴散理論與科技、組織與環境框架理論(TOE)來建立。最後，我們以一家歐系的電子領導品牌公司的個案研究來說明我們提出的理論模型。

    ABSTRACT

    Green purchasing is recognized as an essential aspect and a key driving force of green supply chain management. Prior studies mainly focus on identifying drivers and barriers of organizational green purchasing adoption. However, the list of drivers and barriers does not provide a model capable of explaining the decision and behavior of adopting green purchasing by organizations. Therefore, this research attempts to develop a theoretical model on organizational green purchasing adoption. Specifically, our development of the theoretical model is built on the Diffusion of Innovation Theory and the Technology, Organization, and Environment (TOE) framework. Finally, we conduct a case study on a European based electronic leading company to illustrate our proposed theoretical model.

    Table of Content ABSTRACT (Chinese) ………………………………………………Ⅱ ABSTRACT (English) ……………………………………………Ⅲ ACKNOWLEDGEMENT ………………………………………………… Ⅳ CHAPTER 1 INTRODUCTION 1.1 Background …………………………………………… 1 1.2 Research Motivation and Objective ………………… 4 1.3 Organization of the Thesis …………………………… 5 CHAPTER 2 LITE9RITURE REVIEW 2.1 Supply Chain and Green Supply Chain ………………… 6 2.2 Green Purchasing …………………………………………8 2.3 Drivers & Barriers of Green Purchasing ………………10 2.4 Green Purchasing Practices ……………………………14 CHAPTER 3 MODEL DEVELOPMENT 3.1 Diffusion of Innovation Theory & TOE Framework…… 16 3.2 Green Purchasing Adoption Model …………………… 18 CHAPTER 4 CASE STUDY 4.1 Overview ………………………………………… 25 4.2 Case Study: Considering the Example of a Leading Europe-Based Electronic Company ………… 26 CHAPTER 5 CONCLUSION ………………………………………… 40 REFERENCES ………………………………………………………… 42 List of Tables Table 2-1 Definitions of Green Supply Chain Management (GSCM) ……………………………………… 7 Table 2-2 Definitions of Green Purchasing …………… 9 Table 2-3 Internal Drivers of Green Purchasing ………… 10 Table 2-4 External Drivers of Green Purchasing ………… 11 Table 2-5 Barriers of Green Purchasing …………………… 14 Table 2-6 Green Purchasing Practices …………………… 14 Table 3-1 Operationalization of Constructs in the Perceived Benefits of Innovation Dimension …………………………………………………………… 20 Table 3-2 Operationalization of Constructs in the Organization Readiness Dimension …………………21 Table 3-3 Operationalization of Constructs in the Environment Dimension …………………………… 22 Table 3-4 Operationalization of Green Purchasing Adoption ……………………………………………………………24 Table 4-1 A COMPANY Green Milestones……………………………31 Table 4-2 A COMPANY – Taiwan Office Green Milestones…… 36 Table 4-3 A COMPANY Green Purchasing Level: A-HQ (EU) vs. A-TW ……………………………………………38 List of Figures Figure 3-1 Diffusion of Innovation (DOI) framework……… 17 Figure 3-2 Technology, Environment, and Organization (TOE) Framework ………………………………………… 18 Figure 3-3 Green Purchasing Adoption Model ……………… 19 Figure 4-1 Green Purchasing Adoption Model with Annotation …………………………………………………………30

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