數位影音產業的外在環境已經達成熟階段，線上數位多媒體的發展成為未來媒體產業發展的主流趨勢，本研究主要探討數位影音內容供應者之產業定義與範圍、發展概況及產業架構，並討論數位影音產業之經營模式；研究主要是利用次級資料及專家訪談之初級資料，依創作者、生產者、配送者及終端使用者四階段分別探討，因為寬頻化和數位化後，數位影音產業之運作模式、獲利模式與價值源流之變化；研究結果發現，影音產業之典範已轉移，形成如小眾市場、顧客導向、服務多樣化…等的現象，而在經營模式方面，也形成網狀運作模式、使用者收費之獲利模式和新的價值鏈體系。

The development of video and broadband technology has resulted in the prosperity of multimedia applications and the emerging of digital video industry. This study examines the development of this new digital video service from the perspectives of the technology innovation and business management. As such the scope of the digital video industry is defined; the operation conditions are addressed; and the business models are elaborated. In-depth interviews with domain experts and scholars were conducted. The interview information along with the secondary data was then applied in the analysis. In the process of developing the final product and service, four players--creator-producer-distributor-user--are identified and then examines by showing each business model, management flow, and value creation process.

中文部分：
1. 王公誠，網路傳播應用與發展，廣電人月刊
2. 汪宜正，數位音樂對唱片公司與音樂產業影響之探索性研究，台灣大學商業研究所碩士論文，民國九十年六月
3. 林柏青，串流媒體探討，第三波雜誌，第三波雜誌，民國九十年四月
4. 周旭華譯，/Competitive Strategy產業環境及競爭者分析競爭策略/波特(Porter, Michael E.)著/ ，天下文化，民國八十七年
5. 黃仁宏，台灣有線電視寬頻網路整合行銷之研究，政治大學廣播電視研究所，民國九十年七月
6. 黃彥達，數位資料與媒體工業，新視界 ePublishing，民國九十年一月
7. 黃聖鑌，數位影音發展新趨勢，第三波雜誌，民國八十九年四月
8. 劉建宏，網際網路廣告支持制網站價值創造模式之研究，東吳大學會計系碩士論文，民國八十九年六月
9. 謝奇任譯，大匯流/整合媒體、資訊與傳播/Baldwin,Thomas F. 著，亞太圖書，1997
10. 顏東生，網路影音出探，廣電人月刊，民國八十九年
11. 蘇席儀，商品資訊搜尋任務暨網際網路特性之配適程度對網站接受度之影響，臺灣大學資訊管理研究所碩士論文，民國八十九年六月
12. 欒斌、羅凱揚，電子商務，滄海書局，民國九十年一月
英文部分：
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2. B Mahadevan, “Business models for Internet-based E-commerce: An anatomy”, California Management Review Berkeley Summer 2000
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4. Darrin Woods, ”Is it Live or it Digital Video”, Networking computing, 2001, P40~P44
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15. Phillip Hejtmanek, “Compression”, Broadcast Engineering, Overland Park, Jun 2000
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