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研究生: 羅莎
Rosa Estela Sobalvarro
論文名稱: The Impact of Strategic Alliances on the Growth of Internet Start-ups
指導教授: 張元杰
Chang, Yuan-Chieh
口試委員:
學位類別: 碩士
Master
系所名稱: 科技管理學院 - 國際專業管理碩士班
International Master of Business Administration(IMBA)
論文出版年: 2009
畢業學年度: 97
語文別: 英文
論文頁數: 59
中文關鍵詞: Internet start-upsStrategic AlliancesImpact of AlliancesGrowth of Start-ups
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    Table of Contents Acknowledgement iv List of Figures v List of Tables vi Chapter 1 Introduction 1 1.1 The Rise of Internet Start-ups 1 1.2 Purpose of the Study 3 1.3 Scope of the Study 3 Chapter 2 Literature Review 4 2.1 Strategic Alliances 4 2.2 Types of Strategic Alliances 5 2.3 Theories Related to Strategic Alliances 6 2.3.1 Motives for Participating in Strategic Alliances 6 2.3.2 Internet Entrepreneurship 7 2.4 Benefices of Alliance Formation 8 2.4.1 Complementary Assets: Driver of Alliance’s Formation 10 2.4.2 Acquiring Capabilities through Alliances 10 2.5 Research Framework 12 Chapter 3 Research Method 14 3.1 Data Collection 14 3.2 Case Selection 15 Chapter 4 Case study “funP” 17 4.1 Company Background 17 4.2 Strategy 18 4.3 Services 19 4.4 Alliance Formation 21 4.4.1 Capability Development 22 4.5 Outcome of the Alliance 23 Chapter 5 Case study “iPeen” 27 5.1 Company Background 27 5.2 Strategy 28 5.3 Services 30 5.4 Alliance Formation 31 5.4.1 Capability Development 33 5.5 Outcome of the Alliance 34 Chapter 6 Conclusions 37 6.1 Findings and Discussions 37 6.2 Conclusions 39 6.2.1 Contribution to the Internet Entrepreneurs 40 6.2.2 Managerial Implications 40 6.3 Limitations and Future Studies 41 References 42 APPENDIX 1: Secondary Data 50 APPENDIX 2: Interview Questions 51 APPENDIX 3: iPeen’s Branded Partners 55 APPENDIX 4: funP Traffic Detail from Alexa Website 56 APPENDIX 5: iPeen Traffic Detail from Alexa Website 58

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