研究生: |
蔡維軒 TSAI, WEI-HSUAN |
---|---|
論文名稱: |
塑膠產業媒合平台可行性評估與行銷之研究 Research on Feasibility Evaluation and Marketing of Matching Platforms for Plastic Industry |
指導教授: |
丘宏昌
Chiu, Hung-Chang |
口試委員: |
謝依靜
Hsieh, Yi-Ching 尹秦清 Yin, Chin-Ching |
學位類別: |
碩士 Master |
系所名稱: |
科技管理學院 - 經營管理碩士在職專班 Business Administration |
論文出版年: | 2024 |
畢業學年度: | 112 |
語文別: | 中文 |
論文頁數: | 63 |
中文關鍵詞: | 塑膠產業 、數位媒合平台 、平台經濟 |
外文關鍵詞: | plastic industry, digital matching platform, platform economy |
相關次數: | 點閱:30 下載:0 |
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本研究探討了新型態塑膠產業媒合平台 Taiwan Plas 1 是否能成為塑膠產業的新工具。該平台旨在幫助活躍塑膠產業,並通過平台活躍性來實現效益和價值的實際增長。然而,該平台尚未上線,因此該研究僅是上市前的研究和評估。本研究結合產業界各層面的建議和反饋,以完善整個平台可能面臨的問題和挑戰。通過調整和解決這些問題和挑戰,本研究試圖以最小成本提高市場對該平台的接受程度,實現可持續發展。本研究以塑膠製造商G公司為出發點,研究平台的開發過程和規劃是否符合產業需求,並解決塑料傳統產業的信息不暢通,設備閒置和人才短缺等困境。通過個案分析法,以及探討目前市場上成功的媒合平台,我們發現平台建立需要解決的障礙相當多元,如了解平台特性、參與多邊市場的重要性和產生網絡效應的不可或缺性。另外結合產業界先進的訪談,分別是A公司塑膠原料製造商高福的業務經理,B.小型塑膠製造商的負責人以及C公司啟基科技的資深經理。透過分析業務面、經營層面以及採購層面來綜觀了解此平台的市場可行性,最後做出平台要上市的經營模式以及建議來完善此平台。
本研究得出以下幾個重要信息:1. 目標市場明確性;2. 參與方的目的性;3. 增加使用者的黏著性;4. 平台使用者的友善性 ; 5. 成本與效益性 。融合產業面和使用者面的反饋與建議,提供平台建立者在開發過程中的參考,以達到平台成功上市後被市場所接受的目標。
This study explores whether the new type of plastic industry matchmaking platform, Taiwan PLAS 1, can become a new tool for the plastic industry. The platform aims to assist the active plastic industry and achieve real growth in benefits and value through platform activity. However, the platform has not yet been launched, so this study is only a pre-launch research and evaluation. This study combines suggestions and feedback from various levels of the industry to improve the issues and challenges the platform may face. By addressing and resolving these problems and challenges, this study aims to increase market acceptance of the platform at minimal cost and achieve sustainable development.
Starting with plastic manufacturer G Company, this study examines whether the development process and planning of the platform align with industry needs, and addresses issues faced by the traditional plastic industry such as poor information flow, idle equipment, and talent shortages. Through case analysis and examination of successful matchmaking platforms in the current market, we find that there are various obstacles that need to be overcome in platform establishment, such as understanding platform characteristics, recognizing the importance of participating in multilateral markets, and the indispensability of generating network effects. Additionally, we conducted interviews with industry experts, including a the business manager of plastic raw material manufacturer A Company Gao Fu, the head of a small-scale plastic manufacturer B, and the senior manager of C Company's WNC. By analyzing the business, management, and procurement aspects, we comprehensively assess the market feasibility of this platform and make recommendations to improve the platform, including the operating model for its launch.
This study concludes with several important findings: 1. Clarity of the target market; 2. Purpose of the participants; 3. Increasing user stickiness; 4. User-friendliness of the platform. By integrating feedback and suggestions from the industry and users, this study provides references for platform developers during the development process, aiming to achieve the goal of market acceptance after a successful platform launch.
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