隨著全球能源需求的持續增長以及對於能源儲存的解決方案的關注，電動車作為一種具有潛力的儲能方式引起了廣泛關注。

本論文旨在深入研究汽車車主對於電動車儲能應用的參與意願，這涉及到能源轉型領域中的一個重要議題。要實現電動車的儲能應用，需要消費者積極參與並支持這一新技術。

本研究以產品創新特性為理論基礎，建構研究框架，接著針對各個構面設計題項，再以網路發放的方式進行問卷調查，最後進行信效度分析、相關分析、差異分析以及迴歸分析以驗證研究假說。

本研究結果顯示：相對優勢、相容性、可試用性與可觀察性對電動車作為儲能應用的參與意願有正向影響，而複雜性對電動車作為儲能應用的參與意願有負向影響的檢定結果為不顯著。

由研究結果可得知，為提升汽車車主對於電動車儲能應用的意願，企業應強調相對優勢、提高相容性、簡化操作降低複雜性以及提供試用機會和可觀察性。未來研究建議考量到其他影響因素，如品牌形象、價格、不同地區或國家的差異性等。

As global energy demand continues to grow and attention focuses on energy storage solutions, electric vehicles (EVs) have garnered widespread interest as a promising means of energy storage.

This thesis aims to delve into the willingness of car owners to participate in the use of EVs for energy storage, addressing a significant issue in the field of energy transition. To achieve the application of EVs for energy storage, active participation and support from consumers are essential.

Based on the theory of product innovation characteristics, this study constructs a research framework. It designs items for each dimension and conducts a survey through online questionnaires. Subsequently, the research hypotheses are verified through reliability and validity analysis, correlation analysis, difference analysis, and regression analysis.

The results of this study indicate that relative advantage, compatibility, trialability, and observability have a positive impact on the willingness to participate in the use of EVs for energy storage, while the impact of complexity on the willingness to participate in the use of EVs for energy storage is not significant.

From the research findings, it can be concluded that to enhance car owners' willingness to use EVs for energy storage, companies should emphasize relative advantage, improve compatibility, simplify operations to reduce complexity, and provide opportunities for trial and observability. Future research should consider other influencing factors, such as brand image, price, and regional or national differences.

一、期刊文章
1.吳宗道、郭柏修、陳恩仕、陳柏聞、馬維揚（2023）。潔淨的未來能源：核融合原理與發展近況。物理雙月刊。https://pb.ps-taiwan.org/modules/news/article.php?storyid=879
2.Gelazanskas, L., & Gamage, K.A.(2014). Demand side management in smart grid: A review and proposals for future direction. Sustainable Cities and Society,11,22-30. https://www.sciencedirect.com/science/article/abs/pii/S2210670713000632
3.許志義、郭哲甫、蔡志祥、業法明（2021）。「電動公車至電網」營運模式成本有效性分析：以台北市公車為例」。《台灣能源期刊》第8卷第2期。https://km.twenergy.org.tw/Publication/thesis_more?id=281
4.黃郁青、陳治均、葛復光（2018）。電動車的發展對我國電網級儲能系統之影響。臺灣能源期刊第5卷第3期。https://km.twenergy.org.tw/Publication/thesis_more?id=191
5.Moore, G. C., & Benbasat, I. (1991). Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation. Information Systems Research, 2(3), 192-222.
6.Tornatzky, L. G., & Klein, K. J. (1982). Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings. IEEE Transactions on Engineering Management, EM-29(1), 28-45.
7.Agarwal, R., & Prasad, J. (1997). The Role of Innovation Characteristics and Perceived Voluntariness in the Acceptance of Information Technologies. Decision Sciences, 28(3), 557-582.
8.Biswas, A., & Sherrell, D. L. (1993). Willingness to use innovative features. Journal of Advertising Research, 33(3), 67-75.
二、學位論文
1.蔡志祥、許志義、葉法明（2021），電動汽車儲能對電網售電營運模式之成本有效性分析，國立政治大學，經濟學系碩士論文。
三、書籍
1.Rogers, E. M. (1962). Diffusion of Innovations. New York: Free Press.
2.Rogers, E. M. (2010). Diffusion of Innovations (5th ed.). New York: Free Press.
3.Rogers, E. M. (2003). Diffusion of Innovations (4th ed.). New York: Free Press.
四、網路資訊
1.International Energy Agency（2024年4月23日）. Global EV Outlook. https://www.iea.org/reports/global-ev-outlook-2024
2.國家發展委員會（2022年3月30日）。臺灣2050淨零排放路徑及策略總說明。https://www.ndc.gov.tw/Content_List.aspx?n=DEE68AAD8B38BD76
3.行政院（2016年9月17日）。為邁向2025非核家園目標 推動新能源政策。https://www.ey.gov.tw/Page/9277F759E41CCD91/c094fb4e-6c07-4a87-9435-fb97f11dde10(Sep.17,2016)
4.范仁志（2022年12月18日）。Panasonic如何用V2H服務，把電動車變成家用大電池？DIGITIMES。https://www.energi.com.tw/news/details.php?id=9223