N/A

The present study aims to describe the key features in the current Latin-American Diaspora in the Republic of China (Taiwan) to enhance businesses and economies overseas. The research was targeted to the current foreign resident’s members of the diaspora in Taiwan. It utilizes a descriptive method of research in order to describe key features such as: Size, Diasporic Category, Nostalgic Products, Consumer Behavior, Socioeconomic Profile, and Geographic Distribution. This research is a Non-Experimental, Sectional; with a quantitative approach and information was collected through the application of digital surveys to members of the diaspora regardless of which Latin American country they belonged, and secondary data sources specifically the “Foreign residents by Nationality” statistics created by the Ministry of Interior National Immigration Agency Republic of China (Taiwan). The results presented have given important reflections to the research. The study recommends the opportunity for Latin American companies from the food and beverage category to target the Latin American Diaspora in Taiwan and capitalize on their success abroad.

Aaker, D. (2013). Diaspora Marketing: A Market Entry Route. Retrieved May 5, 2019, from https://www.prophet.com/2013/09/158-diaspora-marketinga-market-entry-route/
Agunias, D. R., & Newland, K. (2012). Developing a Road Map for Engaging Diasporas in Development. Retrieved from https://publications.iom.int/system/files/pdf/diaspora_handbook_en_for_web_28may2013.pdf
Anand, D. (2003). A Contemporary Story of “Diaspora”: The Tibetan Version. Diaspora: A Journal of Transnational Studies, 12(2), 211–229. https://doi.org/10.1353/dsp.2011.0063
Braziel, J. E., & Mannur, A. (2003). Nation, migration, globalization: Points of contention in diaspora studies. Theorizing Diaspora: A Reader, 1–22.
Brubaker, R. (2005). The “diaspora” diaspora. Ethnic and Racial Studies, 28(1), 1–19. https://doi.org/10.1080/0141987042000289997
Carter, S. (2005). The Geopolitics of Diaspora. Area, 37(1), 54–63. Retrieved from JSTOR.
Carteret, M. (2011). Cultural Values of Latino Patients and Families | Dimensions of Culture. Retrieved May 7, 2019, from https://www.dimensionsofculture.com/2011/03/cultural-values-of-latino-patients-and-families/
Cui, R. (2015). A Review of Nostalgic Marketing. Journal of Service Science and Management. Retrieved from https://file.scirp.org/pdf/JSSM_2015022813192528.pdf
Hale, J. (2018). The 3 Basic Types of Descriptive Research Methods. Retrieved May 7, 2019, from World of Psychology website: https://psychcentral.com/blog/the-3-basic-types-of-descriptive-research-methods/
Hofstede, G. (2011). Dimensionalizing Cultures: The Hofstede Model in Context. Retrieved May 7, 2019, from https://scholarworks.gvsu.edu/orpc/vol2/iss1/8/
Hofstede, G. H., Hofstede, G. J., & Minkov, M. (2010). Cultures and organizations: software of the mind: intercultural cooperation and its importance for survival (3rd ed). New York: McGraw-Hill.
Hofstede Insights. (2019). Country Comparison - Hofstede Insights. Retrieved May 7, 2019, from Country Comparison website: https://www.hofstede-insights.com/country-comparison/
Ibarra, H. (1995). Race, Opportunity, and Diversity of Social Circles in Managerial Networks. The Academy of Management Journal, 38(3), 673–703. https://doi.org/10.2307/256742
IOM World Migration Report. (2017). Diasporas. Retrieved May 5, 2019, from Migration data portal website: https://migrationdataportal.org/themes/diasporas
Kolb, M. (2018). What Is Globalization? Retrieved May 9, 2019, from Peterson Institute for International Economics. website: https://piie.com/globalization
Kumar, N., & Steenkamp, J.-B. E. M. (2013, October 1). Diaspora Marketing. Harvard Business Review, (October 2013). Retrieved from https://hbr.org/2013/10/diaspora-marketing
LANIC. (2000). Countries in Latin America & the Caribbean. Retrieved March 26, 2019, from Latin American Network Information Center website: http://lanic.utexas.edu/subject/countries/index.html
Latinos Taiwan. (2019). Latinos Taiwan. Retrieved May 8, 2019, from 拉丁 | Taipei | Latinos Taiwan website: https://www.latinostw.com
latINsight. (2010). The Cultural Dimension of Doing Business in Latin America. Retrieved May 7, 2019, from https://latinsight.wordpress.com/2010/12/15/the-cultural-dimension-of-doing-business-in-latin-america/
Latterell, C. G. (2009). ReMix: Reading and Composing Culture. Bedford/St. Martin’s.
McKeown, M. (2017). What Is Latin America? Geography, Language and Culture Explained. Retrieved May 5, 2019, from Owlcation website: https://owlcation.com/social-sciences/What-is-Latin-America
Merriam Webster. (2019a). Definition of DIASPORA. Retrieved May 5, 2019, from https://www.merriam-webster.com/dictionary/diaspora
Merriam Webster. (2019b). Nostalgia | Definition of Nostalgia by Merriam-Webster. Retrieved May 9, 2019, from https://www.merriam-webster.com/dictionary/nostalgia
National Immigration Agency. (2019a). About the National Immigration Agency. Retrieved May 15, 2019, from https://www.immigration.gov.tw/5475/5478/141386/141392/141410/
National Immigration Agency. (2019b). Foreign Residents by Nationality. Retrieved March 26, 2019, from Ministry of the Interior National Immigration Agency Republic of China (Taiwan website: https://www.immigration.gov.tw/5475/5478/141478/141380/170070/
Pierre, J. (2013). Diaspora - Anthropology - Oxford Bibliographies - obo. Retrieved May 5, 2019, from http://www.oxfordbibliographies.com/view/document/obo-9780199766567/obo-9780199766567-0091.xml
Safran, W. (1991). Diasporas in Modern Societies: Myths of Homeland and Return. Diaspora: A Journal of Transnational Studies, 1(1), 83–99. https://doi.org/10.1353/dsp.1991.0004
Skok, M. (2013). 4 Steps To Building A Compelling Value Proposition. Retrieved May 5, 2019, from Forbes website: https://www.forbes.com/sites/michaelskok/2013/06/14/4-steps-to-building-a-compelling-value-proposition/
Survey Monkey. (2019). Sample Size Calculator: Understanding Sample Sizes. Retrieved May 9, 2019, from SurveyMonkey website: https://www.surveymonkey.com/mp/sample-size-calculator/
Tölölyan, K. (1996). Rethinking Diaspora(s): Stateless Power in the Transnational Moment. Diaspora: A Journal of Transnational Studies, 5(1), 3–36. https://doi.org/10.1353/dsp.1996.0000
Watson, J. L. (2016). Cultural globalization | anthropology. Retrieved May 9, 2019, from Encyclopedia Britannica website: https://www.britannica.com/science/cultural-globalization
Worldometers. (2019). Taiwan Population (2019) - Worldometers. Retrieved May 15, 2019, from https://www.worldometers.info/world-population/taiwan-population/