網路購物(online shopping)自1990年中期發展以來，隨著網路軟硬體的普及，網路使用人口不斷增加。行政院研究考核委員會(現併入國家發展委員會)(2013)所發表之數位機會調查結果指出，不僅網路購物的族群明顯增加，所涵蓋的年齡層，也從年輕族群迅速擴展至中高齡族群，各族群在網路購物的經濟實力與規模都不容小覷。
近年來，擴增實境技術與相關硬體效能逐漸成熟，相當多企業開始透過擴增實境技術提供消費者不同的應用與體驗，來增加使用者的滿意度與競爭優勢。本研究運用擴增實境技術，建構擴增實境試穿戴系統，並結合網路購物網頁，提供使用者試穿試戴商品的體驗。透過紀錄商品選購操作時間、滑鼠績效與瀏覽時的換頁頻率，來探討擴增實境網頁使用之績效，並以系統使用性評估量表(System Usability Scale, SUS)與使用者體驗問卷(User Experience Questionnaire, UEQ)作為主觀量測，了解使用者對於擴增實境網購網頁之使用性與整體感受。接著，使用Kano雙向問卷建構擴增實境網購網頁之魅力品質模型，最後請使用者填寫開放式問題與訪談，蒐集使用者過去網購的經驗以及對擴增實境的應用體驗與回饋。
研究分析結果發現，在性別方面，男性在網購網頁所感受到的激勵性較女性高。在系統方面，擴增實境網購網頁能減少使用者短時間快速瀏覽網頁或重複瀏覽相同資訊的現象，以及心理上的煩躁感與快速瀏覽造成的不適。相較於一般網購網頁，擴增實境提供的試穿試戴互動功能不僅容易上手，還能讓使用者在家中就能了解商品與自己的合適性，是使用者強大的決策工具，吸引消費者再度光臨該網購網頁，也能激勵消費者透過網路購買商品，提升網路購物的樂趣。

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