廠商如何創造及維持競爭優勢，一直是各界關注的議題。雖以往有著重產業結構或廠商內部對於競爭優勢創造的研究，但有一些實證研究顯示廠商在變動快速的環境中，常常無法適應驟然的技術改變。值此，本研究基於動態能力的觀點，探討廠商如何在變動快速的環境下，要如何不斷更新自我優勢以適應環境變動。在研究方法上我們採用單一個案進行深度探究，擇定明基電通為探討對象，觀察其如何由個人電腦跨至電腦外設領域，並進一步定位於數位娛樂的發展過程。我們將陳述明基電通如何偵測環境的契機及改變，並快速彈性地調整本身組織結構加以因應，並仰賴過往路徑上所累積之技術及人才，以追求持續的成長與優勢。本文最後討論理論、實務意涵及未來研究建議。

How a firm creates and sustains competitive advantage is critical to organization and management studies. While some emphasize the significance of industrial structure and core competencies, there is an increasingly attention to the changing environment in which start-up and established firms often fail to compete and survive. In this paper based on the dynamic capabilities perspective, we conduct a case study to explore how BenQ, a Taiwan-based IT company, developed and regenerates its resources and capability to adapt to the changing technological environment. We conclude by discussing implications for theory, practice and future research.

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