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研究生: 宋政桓
Jheng-Huan Song
論文名稱: Members' Participation and Interaction Network in a Virtual Community: a Social Network Perspective
指導教授: 王俊程
Jyun-Cheng Wang
口試委員:
學位類別: 碩士
Master
系所名稱: 科技管理學院 - 科技管理研究所
Institute of Technology Management
論文出版年: 2008
畢業學年度: 96
語文別: 英文
論文頁數: 52
中文關鍵詞: 社會網路分析虛擬社群
外文關鍵詞: Social Network Analysis, Virtual Community
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  • This research presents the social network analysis result of the interaction network in the virtual community. The data come from a real virtual community. This research analyzed the structure of the interaction network in the virtual community, explored the problems or issues under the network structure with subgroup analysis, and tested correlation between the members’ position in interaction network and sharing amount. The social network analysis reveals that the structure of the interaction network and the different issues under the all kinds of the interaction in the virtual community, and statistical analysis indicates positive correlation between the members’ position in interaction network and sharing amount in the virtual community.


    CHAPTER 1.INTRODUCTION 1 1.RESEARCH BACKGROUND 1 2.RESEARCH MOTIVATION 2 3.RESEARCH OBJECTIVES 2 4.THESIS ORGANIZATION 3 CHAPTER 2.LITERATURE REVIEW 4 1.SOCIAL NETWORK 4 Node and tie 4 Degree 4 Betweenness 5 Closeness 5 Subgroup 5 Clustering Coefficient 6 Geodesic Distance 6 2.VIRTUAL COMMUNITY 6 Participation in the virtual community 6 Interaction in the virtual community 8 Social network analysis and virtual community 8 CHAPTER 3.METHODOLOGY 12 1.SUBJECTS AND RELATIONSHIP DATA 12 2.RESEARCH FRAMEWORK 14 3.IMPLEMENTATION 17 CHAPTER 4.RESULT 19 1.STRUCTURE ANALYSIS 19 New friend Network 19 Cumulative Friend Network 21 Browse network 23 Reply Network in forum 26 Review Reply Network in Personal Blog 28 2.SUBGROUP ANALYSIS 30 New Friend Network 30 Cumulative Friend Vetwork 32 Browse network 33 Postings Reply Network 35 Product review reply network 37 Summary of structure analysis and subgroup analysis 38 3.STATISTICAL ANALYSIS 39 Summary of statistical analysis 42 CHAPTER 5.DISCUSSION 43 1.CONCLUSIONS 43 2.MANAGERIAL IMPLICATIONS 46 3.LIMITATIONS OF THE STUDY 47 4.SUGGESTIONS 48 REFERENCE 49

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