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研究生： 王儷燕
Thanaprachum, Natakorn
論文名稱： 電動車的發展在泰國能源產業之順應性 - 以 PTT為研究案例
Adaptation of Energy business to the Development of Electric Vehicles in Thailand with PTT as a Case Study
指導教授： 林哲群
Lin, Che-Chun
口試委員: 張焯然
Chang, Jaw-Ran
楊屯山
Yang, Twan-Shan
學位類別： 碩士
Master
系所名稱： 科技管理學院 - 國際專業管理碩士班
International Master of Business Administration(IMBA)
論文出版年： 2018
畢業學年度： 106
語文別： 英文
論文頁數： 46
中文關鍵詞： 電動車 、泰國 、能源產業
外文關鍵詞： Energy Business, PTT
相關次數： 點閱：2  下載：0 
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    Global warming is a serious concern for people around the world. The solution that all parties agree on is the use of electric vehicles to reduce carbon dioxide emissions and air pollution from the old internal combustion engine vehicles. Thailand also has been influenced by global warming concern. The government has supported the use of electric vehicles both directly and indirectly. The use of electric cars in Thailand is still in the initial stage, so the future directions may not be predicted. However, for Thailand, it is believed that the future will be the era of using electric cars as the main vehicle instead of the current engine. The purpose of this study is to explore the current situations and the future of electronic cars industry, to see how the energy companies like gasoline ones, would adjust to the shifting in vehicles consumption. The author has an interest in PTT, a national energy company. A study of the company readiness was conducted by studying the company's data and the company's response to the role of electric vehicles. Then analyzed the company's competitive position and finally offered some recommendations that would be beneficial to the company and the readers.

    ABSTRACT I ACKNOWLEDGEMENTS II TABLE OF CONTENTS III LIST OF FIGURES V CHAPTER 1 - INTRODUCTION 1 1.1 Research Background 1 1.2 Research Motivation 2 CHAPTER 2 - LITERATURE REVIEW 3 2.1 Electric Vehicles Overview 3 2.1.1 Greenhouse Effect: Energy-Transportation 3 2.1.2 Global Electric Vehicles (EV) 4 2.1.3 Global EV charging infrastructure 7 2.2 EV Adaptation in Thailand 12 2.2.1 Role of EV in Thailand 12 2.2.2 Thailand Energy Situation 13 2.2.3 Response of Thai Consumers 16 2.2.4 Government Policies and Initiatives 17 CHAPTER 3 – RESEARCH METHODOLOGY 20 3.1 Research Objectives 20 3.2 Research Methodology: Case Study Analysis 20 3.3 Data Collection: Qualitative Research Base on Secondary Data Sources 21 3.4 Research Scope 21 CHAPTER 4 – CASE STUDY : PTT Company 22 4.1 PTT Company Profile 22 4.1.1 Company Background 22 4.1.2 Affiliated Company 22 4.1.3 PTT Performance Summary 24 4.2 PTT EV Adaptation 25 4.2.1 Overlook 25 4.2.2 Corporate Response to EV Adoption 26 4.3 PTT SWOT Analysis 29 4.4 Recommendations to PTT 33 4.4.1 Revenue Enhancement 33 4.4.2 Recommended Strategies 34 CHAPTER 5 - CONCLUSION 36 5.1 Major Research Findings 36 5.2 Main Contributions and Achievements 37 5.3 Limitations and Future Research 37 REFERENCES 38 APPENDIX 43

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