研究生: |
蔡寬福 TSAI, KUAN-FU |
---|---|
論文名稱: |
義大利永續觀光產業發展之探討 The Study of Sustainable Tourism Industry in Italy |
指導教授: |
蔡昌憲
TSAI, CHANG-HSIEN |
口試委員: |
李怡志
LI, I-CHIH 莊弘鈺 CHUANG, HUNG-YU |
學位類別: |
碩士 Master |
系所名稱: |
科技管理學院 - 高階經營管理碩士在職專班 Executive Master of Business Administration(EMBA) |
論文出版年: | 2023 |
畢業學年度: | 111 |
語文別: | 中文 |
論文頁數: | 128 |
中文關鍵詞: | 永續管理 、觀光產業 、永續旅遊 |
外文關鍵詞: | Sustainable Management, Tourism Industry, Sustainable Tourism |
相關次數: | 點閱:54 下載:0 |
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人類在近年來除了享受全球化產業活動所帶來之正向紅利,如科技的研發與製造、食品的改造與生產、交通運輸的便利與快捷等,實際影響到我們的生活日常,也因為在產業活動蓬勃發展之下,全人類眼前碰上前所未有之龐大環境代價,全球受到氣候變遷所致之影響越演越烈,如自然環境之變化所致之糧食短缺,以及海平面變化等強烈自然環境條件的變化,再再使得國際組織乃至各國政府機構,甚或是普羅大眾產生迫切危機感,並針對此議題提出各式各樣之解套方式。故此,本研究宗旨在於探討以提供人們文化生活體驗及名勝古蹟作為產品及服務,且以「無煙囪工業」為名之產業型態-觀光產業為背景,並針對有豐富世界文化遺產及引人入勝之自然景觀聞名之國家-義大利作為研究對象,該國觀光產業產值長期以來占該國GDP 7%實乃重點產業,如何應對大時代的重要議題?本研究針對該國觀光產業於永續旅遊之作為進行探討。採用文獻探討、個案研究及德爾菲法 (Delphi Method) 作為研究工具,綜整並分析義大利觀光產業、永續觀光等相關文獻資料及分析問卷結果後得知,關於觀光產業著實為永續產業重要的因素,尤其觀光產業鏈龐雜牽涉交通、文化、貿易等大量不同商業活動,政府的政策是首要的關鍵因素,若政府能夠起帶頭作用,結合當地居民以及相關產業業者提出具體解決方案,就可以得到支持,並帶動相關產業活動齊頭並進,進而產生正向的漣漪作用,以達到永續發展的方向和目標。
In recent years, in addition to enjoying the positive benefits brought about by globalization in industrial activities such as technological research and manufacturing, food modification and production, and convenient and efficient transportation, humans have also been directly affected in their daily lives. However, due to the flourishing development of industrial activities, humanity is now facing unprecedented environmental costs. The impact of climate change is increasingly intensifying globally, leading to issues such as food shortages caused by changes in natural environments and drastic changes in sea levels. As a result, international organizations, government institutions, and the general public are urgently concerned about this crisis and proposing various solutions to address these issues.
Therefore, the purpose of this research is to explore the use of cultural experiences and historical sites as products and services, specifically in the context of the tourism industry, which is often referred to as the "smokeless industry." The research focuses on Italy, a country renowned for its rich world cultural heritage and captivating natural landscapes. The tourism industry has long been a key sector in Italy, contributing approximately 7% to the country's GDP. The study aims to investigate how the tourism industry in Italy can respond to important issues in the current era, particularly in sustainable tourism.
The research adopts literature review, case studies, and the Delphi Method as research tools, integrating and analyzing relevant literature and survey results related to the Italian tourism industry and sustainable tourism. It is found that the tourism industry is indeed an important factor in sustainable development. The tourism industry supply chain involves various commercial activities such as transportation, culture, and trade. Government policies play a crucial role, and if the government can take the lead and collaborate with local residents and industry stakeholders to propose concrete solutions, support can be garnered, leading to the simultaneous progress of related industrial activities and generating positive ripple effects towards sustainable development.
英文部分:
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中文部分:
1.出國資料 Outbound visitors 目的地 Residence - 交通部觀光局觀光統計資料庫 Tourism Statistics Database of the Taiwan Tourism Bureau
2.出國資料 Outbound visitors 目的地 Residence - 交通部觀光局觀光統計資料庫 Tourism Statistics Database of the Taiwan Tourism Bureau
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