創業初期，公司的發展過程中，無可避免地會產生外部資金的需求；在缺少抵押品進行債權融資的情形下，往往必須藉由股權融資來獲得外部資金，同時面臨其可能帶來的控制權稀釋問題，猶如兩難的抉擇；因此，本研究以創業者的角度出發，試圖將創業者的創業融資過程與決策考量具體地描繪出來。

本研究選擇曾經或正在面臨首次股權融資決策的新創企業，進行資料的收集；考量到創業者個人的想法有許多難以預測的部分，因而以半結構的方式進行訪談。並就蒐集到的個案資料，從人格特質、人生經歷、信任關係、態度以及社會網絡關係構面進行分析，再進一步跨個案找出一致性，與文獻理論互相對應、討論。最後提出研究者的主張：
一、 創業者的人格特質影響其融資決策的方式
二、 創業者擁有相關的工作經驗，對融資行為將有更開放的態度
三、 創業者對創業投資資金的態度越正面，將越傾向於接受創投資金的挹注
四、 創業者傾向於接受較信任之投資者的融資資金投入
五、 透過信任的中間人介紹，將提高創業者對投資者的信任
六、 創業者與投資者具有背景、經歷的相似性，將提高創業者接受投資者資金投入的可能性
七、 創業者與投資者是否屬於強、弱連結，皆不影響創業者接受融資的決策
八、 創業者擁有較多弱連結的社會網絡關係時，將獲得較多的融資機會

1. Amigo ShoppingGossip，2012年5月15日，取自：https://www.facebook.com/AmigoShopping。
2. EZTABLE易訂網，2012年5月15日，取自：http://www.eztable.com.tw/us.php。
3. 王仕琦等，2011，（三二三網路科技），《2011破殼而出：中小企業創新育成中心培育優質企業案例》，臺北市：中小企業處，頁109-125。
4. 王怡舜、吳佩芸、李家揚、林嘉棋，2010，（從個人特質與社會認同理論探討知識隱藏意圖之影響因素概念架構），輔仁大學：2010產業資訊管理學術暨新興科技實務研討會。
5. 中華民國經濟部，2011，《中小企業白皮書》。
6. 林金定、嚴嘉楓、陳美花，2005，（質性研究方法：訪談模式與實施步驟分析），《身心障礙研究》，3-2，頁122-136。
7. 陳人和（2012年1月12日）。iSpark電子童書城--台灣原創兒童電子童書城與數位教學平台。數位時代網站。2012年5月15日，取自：http://www.bnext.com.tw/print/article/id/21715。
8. 陳心田， 2003，（人際網絡、網絡利益與事業生涯成功），《管理評論》，第22卷，第4期，頁101-127。
9. 陳世憲，2009，（網路服務產業初探），《台灣經濟研究月刊》，第32卷，第10期，頁115-120。
10. 陳家聲、戴士嫻，2007，（創業家社會網絡行為之質性研究），《創業管理研究》，第二卷，第四期，頁1-24。
11. 楊銘賢、吳濟聰、蘇哲仁、高慈薏，2011，（企業家社會資本對社會企業創業與創新之影響），《創業管理研究》，第六卷，第一期，頁81-106。
12. 蔡文賢、周雯菁，2008，（中小企業有效籌措資金之探討），《中小企業發展季刊》，9：83-108。
13. 羅之盈（2011年10月11日）。易訂網EZTABLE──訂到賺錢好位置。數位時代網站。2012年5月15日，取自：http://www.bnext.com.tw/article/view/cid/157/id/20412。
14. Allport, G. W., 1937,Personality: a psychological interpretation, New York: Holt.
15. Allport, G. W., 1961,Pattern and growth in personality, New York: Holt, Rinehart, & Winston.
16. Ann L. Weber, 1992, Social Psychology, Harpercollins.
17. Ajzen, I., 1985, “From intentions to actions: A theory of planned behavior”, In J. Kuhl & J. Beckmann (Eds.), Action-control: From cognition to behavior, pp. 1l-39 Heidelberg: Springer.
18. Ajzen, I., 1991, ‘The Theory of Planned Behavior’, Organizational Behavior and Human Decision Processes, vol. 50, no. 2, pp. 179-211.
19. Ajzen, I.&Fishbein, M., 1975,Belief, attitude, intention, and behavior: An introduction to theory and research, Reading, MA: AddisonWesley.
20. Ajzen, I.&Fishbein, M., 1977, “Attitude-behavior relations: A theoretical analysis and review of empirical research”,Psychological Bulletin, 84, 888918.
21. Blau, P. M., 1964, Exchange and Power in Social Life, New York: John Wiley and Sons.
22. Bolton, P. and Freixas, X., 2000, “Equity, Bonds, and Bank Debt: Capital Structure and Financial Market Equilibrium under Asymmetric Information”, Journal of Political Economy, 108(2): 324-351.
23. Burt, Ronald S., 1995,Structural Holes: The Social Structure of Competition, Harvard University Press, paperback edition.
24. Burt, R. S., 2002, “The social capital of structural holes”, In M. F. Guillen, R.C. Collins, P. England & M. Meyer (Eds.), The new economicsociology: Developments in an emerging field (pp. 148-192). NewYork: Russell Sage Foundation.
25. Cable, D. M. and Shane, S.,1997, “A prisoner’s dilemma approach to entrepreneur-venturecapitalist relationships”, Academy of Management Review, 22, 142-176.
26. Cattell, R. B., 1965, The Scientific Analysis of Personality, New York: Penguin Books.
27. Coleman, James S., 1990,Foundations of social theory. Cambridge: Belknap Press of Harvard University Press.
28. Costa, P.T., Jr., & McCrae, R. R., 1986,“The structure of interpersonal traits: Wiggins’s circumflex and the five-factor model”, Journal of Personality and Social Psychology.
29. Costa, P. T., Jr., & McCrae, R. R., 1992, “Normal personality assessment in clinical practice: The NEO Personality Inventory”, Psychological Assessment.
30. D. Krech, R. S. Crutchfield and E. L. Ballachey, 1962, Individuals in Society, New York: McGraw-Hill.
31. Doney, P. M. and J. P. Cannon, 1997, "An Examination of the Nature of Trust in Buyer-Seller Relationships, Journal of Marketing, vol. 61, 35-51.
32. Guilford, J. P., 1959, Personality, New York: McGraw-Hill.
33. Hallen, B. L. 2008, “The Causes and Consequences of the Initial Network Positions of New Organizations: From Whom Do Entrepreneurs Receive Investments?”,Ａdministrative Science Quarterly, 53(4): 685-718.
34. Hansen, E. L., 1995, “Entrepreneurial network and new organization growth”, Entrepreneurship: Theory & Practice, 19(4): 7-19.
35. Hardin R., 1992. “The street-level epistemology of trust”, Anal. Krit. 14:152-76
36. Holmes, S. and Kent, P., 1991, “An empirical analysis of the financial structure of small and large Australian manufacturing enterprises”, Journal of Small Business Finance, Vol. 1, 141-54.
37. House, J. S, Umberson, D. and Landis, K. R., 1988, “Structures and Processes of Social Support”, Annual Review of Sociology, 14, 293-318.
38. J. S. House, D. Umberson, K. R. Landis, 1988, “Structures and processes of social support”, Annual Review of Sociology, Vol. 14, 293-318.
39. Lewis, J. D., & Weigert, A., 1985, “Trust as a social reality”, Social Forces, 63: 967-985.
40. Luhmann, N., 1979, Trust and Power, Chichester, Wiley.
41. M. J. Rosenberg and C. I. Hovland, 1960, "Cognitive, Affective and Behavioral Components of Attitudes", In M. J. Rosenberg, C. I. Hovland (eds.), Attitude Organization and Change: An Analysis of Consistency Among Attitude Components, New Haven: Yale University Press.
42. M. J. Rosenberg, "Hedonism, 1968,“Inauthenticity, and Other Goads Toward Expansion of a Consistency Theory", In R. P. Abelson, et al. (eds.), Theories of Cognitive Consistency: A Source-Book, Chicago: Rand McNall.
43. Mark S. Granovetter, 1973, “The Strength of Weak Ties”, American Journal of Sociology, Volume 78, Issue 6, 1360-1380.
44. McAllister, D, J., 1995, “Affect and Cognition Based Trust as Foundations for Interpersonal Cooperation in Organization”, Academy of Management Journal, Vol.38, February, pp.24-59.
45. McGuire, W. J., 1969, “The nature of attitudes and attitude change”, In: G. Lindzey and E. Aronson (eds.), The handbook of social psychology, 108-141, New York: Rinehart and Winston.
46. McKnight, D.H., & Chervany, N.L., 2000, “Trust and distrust definitions: One bite at a time.” Proceedings of the workshop on Deception, Fraud, and Trust in Agent Societies held during the Autonomous Agents Coferenct: Trust in Cyber-societies, Integrating the Human and Artificial Perspectives, Berlin Heidelberg, 2246,27-54.
47. Meyer, R. Davis and F. D. Schoorman, 1995, “An integrative model of organizational trust.” Academy of Management Review, 20(3): 709-734.
48. Miller, R. B., Williams, G. A. and Hayashi, A. M., 2004, The 5 Paths to Persuasion: The Art of Selling Your Message, New York: Warner Business Books.
49. Schoemaker, P. J. H. and Russo, J. E., ”A Pyramid of Decision Approaches,” California Management Review, Vol. 36 (1), Fall 1993, pp. 9-31. [Reprinted in Decision Theory and Decision Analysis: Trends and Challenges, Sixto Rios (ed.), Kluwer Academic Publishers, MA., Norwell, pp. 53-78]
50. Pervin, L. A., 1993, Personality: Theory and Research, New York: John Wiley & Sons.
51. Richard P. Bagozzi, Robert E. Burnkrant, 1979, "ATTITUDE MEASUREMENT AND BEHAVIOR CHANGE: ARECONSIDERATION OF ATTITUDE ORGANIZATION AND ITS RELATIONSHIP TO BEHAVIOR", Advances in Consumer Research, Volume 06, eds. William L. Wilkie, Ann Abor: Association for Consumer Research, Pages: 295-302.
52. Shane S., 2003, A General Theory of Entrepreneurship: The Individual-Opportunity Nexus, Edward Elgar, Cheltenham, UK. Northampton, MA, USA.
53. Shepherd, D. and A. Zacharakis, 2001, “The venture capitalist-entrepreneur relationship: control, trust and confidence in co-operative behavior”, Venture Capital, 129 – 149.
54. Stokmans, M.J.W., 1999, “Reading attitude and its effect on leisure time reading”, Poetics: Journal of Empirical Research on Culture, the Media and the Arts, 26(17), 245-261
55. Stephen P. Robbins, 1986, Organizational Behavior, Lebanon, Indiana, U.S.A.: Prentice Hall.
56. Stewart C. Myers and Nicolas Majluf, 1984, “Corporate financing and investment decisions when firms have information that investors do not have”, Journal of Financial Economics, Volume 13, Issue 2, Pages 187-221.
57. Van Auken, H.E., 2005, “A Model of Small Firm Capital Acquisition Decisions”, International Entrepreneurship and Management Journal, 1(3): 335-352.
58. Werner, P., 2004, ‘Reasoned Action and Planned Behavior’, in S.J. Peterson & T.S. Bredow (eds), Middle range Theories: Application to Nursing Research, Lippincott Williams & Wilkins, Philadelphia, pp. 125-147.