THE INVESTIGATION OF FACTORS AFFECTING COMPANIES' AWARENESS OF CORPORATE SOCIAL RESPONSIBILITY USING HONDURAS AS AN EXAMPLE

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研究生：	安琪雅 Maria Andrea Polanco Batres
論文名稱：	THE INVESTIGATION OF FACTORS AFFECTING COMPANIES' AWARENESS OF CORPORATE SOCIAL RESPONSIBILITY USING HONDURAS AS AN EXAMPLE 探討影響企業對其社會責任覺知的因素—以宏都拉斯為例
指導教授：	林福仁 Lin, Furen
口試委員:	姜真秀 Soumya Ray
學位類別：	碩士 Master
系所名稱：	科技管理學院 - 國際專業管理碩士班 International Master of Business Administration(IMBA)
論文出版年：	2012
畢業學年度：	100
語文別：	英文
論文頁數：	58
中文關鍵詞：	CORPORATE SOCIAL RESPONSIBILITY
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Corporate social responsibility (CSR) has been a topic gradually developed worldwide and widely discussed in different perspectives. A perspective considered it as a form of charity and support to the disfavored and as something voluntary. The other treated it as an integral part of the company and as a duty of the entrepreneurs to participate in this form of administration.
Though CSR has its various emphases in practice, it basically points to the duty of the company to respond to others and not just itself, but as a social entity composed of individuals belonging to a group or social structure, with values, principles, and beliefs. CSR is conceived as a form of corporate administration which participates actively in this field and contributes positively to it in different perspectives.
This study aims to discover factors driving employers to implement programs of this nature. Specifically we took Honduras as an example, trying to discover what led them to develop CSR programs, in a country with a lot of depression indicators and with many social gasps. We have developed a model based on the Institutional Theory suggesting that CSR can directly affect organizations. From the theoretical framework, we defined the research hypotheses and objectives. Then we conducted survey, and the statistical results show surprising results that among 6 motivational factors in the model (sanction, rule, social obligations, social networks, external image and internal agreement), only social obligations and external image have significantly positive effects on companies’ CSR awareness. It implies that social factors have higher impact on the awareness of CSR than law enforcement in such low developed countries as Honduras.

CHAPTER 1: INTRODUCTION .......................................................................... 7
1Research Background and Motivation ................................................................................................... 7
2 Research Question ............................................................................................................................... 9
3 Research Process ................................................................................................................................. 9
CHAPTER 2: LITERATURE REVIEW ............................................................ 11
1 Institutional Theory ............................................................................................................................ 11
1.1 Institutions ................................................................................................................................. 11
1.2 Organizations ............................................................................................................................. 12
1.3 Individual .................................................................................................................................. 12
2 Institutional Analysis .......................................................................................................................... 13
3 More Related Theories on Social Corporate Responsibility (CSR) ................................................... 14
3.1 Instrumental Theory .................................................................................................................... 14
3.2 Integrative Theory ....................................................................................................................... 15
3.3 Political Theory. .......................................................................................................................... 16
3.4 Theories in Ethics and Moral in Businesses ............................................................................... 17
4 Global Analysis on Institutionalist Theory and CSR .......................................................................... 18
CHAPTER 3: INVESTIGATION METHOD .................................................... 19
1 Theoretical Framework ....................................................................................................................... 19
2 Research Hypothesis ........................................................................................................................... 21
2.1 CSR as Regulative System ......................................................................................................... 21
2.2 CSR as Normative System ......................................................................................................... 22
2.3 CSR as Cultural-cognitive Systems ........................................................................................... 22
4
3 Honduras Values and Culture ............................................................................................................. 24
4 Survey Design.................................................................................................................................... 24
CHAPTER 4: STATISTICAL ANALYSIS AND HYPOTHESIS ................... 27
1 Descriptive Analysis ........................................................................................................................... 27
2 Factor Analysis .................................................................................................................................. 29
3 Reliability Analysis ............................................................................................................................ 34
4 Regression ......................................................................................................................................... 35
CHAPTER FIVE: DISCUSSION AND CONCLUSION ............................. 43
1 Discussion and Findings ..................................................................................................................... 43
1.1 Sanction ..................................................................................................................................... 43
1.2 Rule ........................................................................................................................................... 43
1.3 Social Obligation ........................................................................................................................ 44
1.4 Social Network ........................................................................................................................... 44
1.5 External Image ........................................................................................................................... 44
1.6 Internal Agreement ..................................................................................................................... 45
2 Implications ....................................................................................................................................... 45
2.1 Theoretical Implication .............................................................................................................. 45
2.2 Managerial Implications ............................................................................................................. 46
3 Conclusion ......................................................................................................................................... 46
4 Research Limitations .......................................................................................................................... 46
5 Fure Research .................................................................................................................................... 47
REFERENCES ...................................................................................................... 48
APPENDICES ....................................................................................................... 53
                                

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