近年來，對於在開放式平台上協作行為的關注日漸提升。本研究基於社會資本理論與社會交換理論發展研究架構，目的在於試圖了解互惠性如何促使知識協作專案中知識尋求者與知識供給者之間的良性互動。本實徵研究的理論貢獻在於行為紀錄分析以及整合社會互動面向至知識管理的討論中。而實務貢獻反映在使用者產生內容對於開放式平台極其重要，故平台管理者應鼓勵平台中加入社會互動方面的設計。經妥善設計的互惠機制可促進知識貢獻行為，豐富開放式平台的知識蘊藏。

In recent years, considerable concern has arisen over the collaboration on open platforms. The purpose of this study is to realize how reciprocity would facilitate the positive interaction between the knowledge seekers and the knowledge providers in the knowledge collaboration projects. Social network theory and social exchange theory were integrated to construct the research model. On theoretical contribution, the behavior records were examined in this empirical study and the aspect of social interaction was integrated into the discussion of knowledge management. On managerial contribution, user generated content is important to open platforms, so executives should encourage the social design (i.e. the design of social interaction aspect). A well-designed reciprocity mechanism would result in more knowledge contribution, improving the knowledge base on open platforms.

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