研究生: |
余珍妮 Yu, Chen Ni |
---|---|
論文名稱: |
光通訊產業的創新歷程:以B公司為例 Innovation Timeline of the Fiber Optics Industry : A Case Study of Company B |
指導教授: |
洪世章
Hung, Shih Chang |
口試委員: |
林博文
Lin,Bou Wen 曾詠青 Tseng,Yung Ching |
學位類別: |
碩士 Master |
系所名稱: |
科技管理學院 - 經營管理碩士在職專班 Business Administration |
論文出版年: | 2016 |
畢業學年度: | 104 |
語文別: | 中文 |
論文頁數: | 46 |
中文關鍵詞: | 通訊產業 、下一世代市場 、下一世代客戶 |
外文關鍵詞: | communication industy, next generation market, next generation customer |
相關次數: | 點閱:2 下載:0 |
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公開證券交易所成交量及成長性,以交易速度為關鍵。在「快閃大對決」一書中,探討交易所花3億美金鋪設光纖專線,只為了比別人快3毫秒。速度到底值多少錢?近期華爾街紛紛成立私人交易所,也就是暗池。券商對於暗池的需求,非鋪設專屬超高速光纖網路的解決方案不可。出租一條光纖的收益,竟可達28億美金。龐大的商機打開了通訊新紀元,而通訊產業身處快速變遷的洪流中,必需培養對市場的敏銳度。本研究以個案B公司為例,探討B公司如何洞悉市場變化,快速形成決策並執行,決定下一世代的市場、客戶與聚焦產品,並以洪世章著作「創新六策」歸納總結,探討成功方程式的秘密。
Each exchange volume and the volume growth was the most influential to the global stock volume, for which the transaction speed is completely critical. In the book "Flash boys", there was study on the exchange spending $ 300 million merely on installing fiber optic lines, just so they can be 3 milliseconds faster than others. Exactly what is Speed worth? Lately Wall Street has been setting up private exchanges one after another, so-called Dark Pool, namely closed-circuit trading platform. Brokers make the absolutely compulsory demand to dark pools for exclusively ultra-high-speed fiber network as a resolution. Rental income of an optical fiber line can ultimately reach up to $2.8 billion. Tremendous business opportunities in this field are steadily starting the new era of communications. Communications industry being in the centre of this massive data streaming must understand the necessity to cultivate the market sensitivity to meet the ever-changing trends to readily confront impact brought along with the rapid transformation. In this case study on Company B for example, we examine how Company B visage into deviations of the market, and how they, after the rapid formation of executive decision-making in the optical communications industry striving for success and survival, find a feasible process to determine the future generation of market, customer and product focus to maintain a sustainable business. The summary w. 「Innovation strategy」is the root cause of success formula.
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