簡易檢索 / 詳目顯示

研究生: 王偲昀
Wang, Szu-Yun
論文名稱: 以行動者網絡理論觀點探討有機農業之服務價值網絡的形成
Service Value Network Formation for Organic Farming: An Actor-Network Theory Perspective
指導教授: 林福仁
Lin, Fu-Ren
口試委員: 林福仁
Lin, Fu-Ren
李永銘
Li, Yung-Ming
雷松亞
Ray, Soumya
學位類別: 碩士
Master
系所名稱: 科技管理學院 - 服務科學研究所
Institute of Service Science
論文出版年: 2013
畢業學年度: 101
語文別: 英文
論文頁數: 75
中文關鍵詞: 行為者網絡理論有機農業轉譯農夫市集服務價值網絡
外文關鍵詞: Actor-Network Theory, organic agriculture, translation, farmers market, service value network
相關次數: 點閱:2下載:0
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報
  • In this research, we used Actor-Network Theory (ANT) as a lens to study the formation of three organic markets. We chose two farmers markets (248 Farmers Market in Taipei and Bamboo Dragonfly Green Market in Hsinchu) and the only one organic agriculture wholesale market (the certified agricultural products wholesale market (驗證農產品批發專區) in Xi-lo). From the ANT translation process: problematization, interessement, enrolment and mobilization, we opened the black box of value network in Taiwan’s organic agriculture and have the deeper understanding of three marketplaces. In the end of this paper, we also discussed the difference of market culture, different points of the organic certification, and the value exchange of translation process. We found that the market culture would enroll organic farmers who had the same belief. There are unfulfilled needs of small farmers who cannot afford the organic certification fee. So they can’t join some organic market because of the requirement of the organic certifications. Finally, we can see in the entire translation process, different actors gradually shifted into a single spokesperson that can represent the value of the network.


    In this research, we used Actor-Network Theory (ANT) as a lens to study the formation of three organic markets. We chose two farmers markets (248 Farmers Market in Taipei and Bamboo Dragonfly Green Market in Hsinchu) and the only one organic agriculture wholesale market (the certified agricultural products wholesale market (驗證農產品批發專區) in Xi-lo). From the ANT translation process: problematization, interessement, enrolment and mobilization, we opened the black box of value network in Taiwan’s organic agriculture and have the deeper understanding of three marketplaces. In the end of this paper, we also discussed the difference of market culture, different points of the organic certification, and the value exchange of translation process. We found that the market culture would enroll organic farmers who had the same belief. There are unfulfilled needs of small farmers who cannot afford the organic certification fee. So they can’t join some organic market because of the requirement of the organic certifications. Finally, we can see in the entire translation process, different actors gradually shifted into a single spokesperson that can represent the value of the network.

    Chapter 1.Introduction 1 1.1Research Background 1 1.2Research Motivation 2 1.3Research Questions and Objectives 3 1.4Research Process 4 Chapter 2. Literature Review 5 2.1Overview of Organic agriculture 5 2.2 Organic agriculture in Taiwan 6 2.3 Local Food Systems 7 2.4 Farmers Market 8 2.4.1Farmers Market in U.S 8 2.4.2Farmers Market in Taiwan 10 2.5 Actor-Network Theory 13 Chapter 3.Research Methodology 17 3.1 Case Study Method 17 3.2 Research Design 18 3.2.1 Research Object 18 3.2.2 Sources of Data 19 3.2.3Ways of Analyzing Case Study Data 21 Chapter4.Actor-Network Theory in 248 Farmers Market 23 4.1 The Story of 248 Farmers Market 23 4.1.1Background of 248 Farmers Market 23 4.1.2 248 Farmers Market 24 4.1.3 The Expansion of 248 Farmers Market: Simple Market and Wandervogel Market 25 4.1.4 Physical Store and the Association: Tienmu Agricultural-Learning Garden, SOFRESH and Taiwan Farmers Association 26 4.1.5 The Goal of 248 Farmers Market 27 4.2 Actor-Network of 248 Farmers Market 28 4.3 Actor-Network of Simple Market 34 4.4 Actor-Network of Wandervogel Market 37 4.5 Summary 39 Chapter 5. Actor-Network Theory in Bamboo Dragonfly Green Market 41 5.1 The Story of Bamboo Dragonfly Green Market 41 5.1.1 Background of Bamboo Dragonfly Green Market 41 5.1.2 Bamboo Dragonfly Green Market 42 5.1.3 Shin Wa Wu Green Market 42 5.1.4 The Goal of Bamboo Dragonfly Green Market 43 5.2 Actor-Network of Bamboo Dragonfly Green Market 43 5.3 Actor-Network of Shin Wa Wu Green Market 49 5.4Summary 51 Chapter 6. Actor-Network Theory in Xi-Lo Certified Agricultural Products Wholesale Market 53 6.1 The Story of Xi-Lo Certified Agricultural Products Wholesale Market 53 6.1.1 Background of Xi-Lo Certified Agricultural Products Wholesale Market 53 6.1.2 The Goal of Xi-Lo Certified Agricultural Products Wholesale Market 54 6.2 Actor-Network of Xi-Lo Certified Agricultural Products Wholesale Market 55 6.3 Summary 59 Chapter 7.Comparison of Three Case Studies 61 7.1 Market Culture 61 7.2 Organic Certification 62 7.3 Value Exchange in Translation 63 Chapter 8. Conclusions 64 8.1 Research Contribution 64 8.2 Research Limitation 65 References 66 Appendix 69

    邱琬婷, & 李秉璋. (2009). 全球農業發展趨勢預測對我國農業發展之啟示. 臺灣經濟研究月刊, 32(12), 16-22.
    Abel, J., Thomson, J., & Maretzki, A. (1999). Extension's role with farmers' markets: Working with farmers, consumers, and communities. Journal of Extension, 37(5), 1-5.
    Abolafia, M. Y. (1998). "Markets as cultures: an ethnographic approach." The laws of the markets(41).
    Callon, M. (1986). The sociology of an actor-network: The case of the electric vehicle. Mapping the dynamics of science and technology, 23.
    Callon, M., & Law, J. (1989). "On the construction of sociotechnical networks: Content and context revisited." Knowledge and Society 8(1): 57-83.
    Council of Agriculture Executive Yuan (2011). “1996~2009 Organic Agriculture Area In Taiwan” Retrieved from http://info.organic.org.tw/supergood/ezcatfiles/organic/img/img/2291/statisitc20100416.pdf
    Feenstra, G. W. (1997). "Local food systems and sustainable communities." American Journal of Alternative Agriculture 12(01): 28-36.
    Hsu Yu-Ting. (2010). “An inquiry into the food web and operational model of 248 farmers' market”
    Huang Zih-Ling. (2010). “the processes of local food networks' practices under globalization: the case study of hope market”
    Hinrichs, C. C. (2000). Embeddedness and local food systems: notes on two types of direct agricultural market. Journal of rural studies, 16(3), 295-303.
    Kneen, B. (1991). From land to mouth: understanding the food system: Wordmakers.
    Latour, B. (1987). Science in Action: How to Follow Scientists and Engineers through Society. Cambridge, MA: Howard University Press.
    Law, J. (1992). "Notes on the theory of the actor-network: ordering, strategy, and heterogeneity." Systemic Practice and Action Research 5(4): 379-393.
    LaSalle, T. J., & Hepperly, P. (2008). Regenerative Organic Farming: A solution to global warming. Agriculture.
    Murdoch, J. (1997). Inhuman/nonhuman/human: actor-network theory and the prospects for a nondualistic and symmetrical perspective on nature and society. Environment and Planning , 15, 731-756.
    NOSB (1995). “NOSB Definition of Organic” Retrieved from http://www.ota.com/standards/nosb/definition.html
    Organic Agriculture Information Center (2012). “The certification institutes in Taiwan” Retrieved from http://info.organic.org.tw/supergood/front/bin/ptlist.phtml?Category=100989
    Taiwan Environmental Information center (2006) Retrieved from
    http://e-info.org.tw/node/9141
    Tatnall, A., & Burgess, S. (2002). Using actor-network theory to research the implementation of a BB portal for regional SMEs in Melbourne, Australia.
    Uden, L. and J. Francis (2009). "Actor-network theory for service innovation." International Journal of Actor-Network Theory and Technological Innovation (IJANTTI) 1(1): 23-44.
    United States Department of Agriculture (USDA) (2011). “Number of Operating Farmers Markets” Retrieved from http://www.ams.usda.gov/AMSv1.0/farmersmarkets
    Walsham, G., & Sahay, S. (1999). GIS for district-level administration in India: problems and opportunities. Mis Quarterly, 39-65.
    Yao Jia-En. (2009). “Embeddedness of Local Food: NCHU Organic Farmers' Market”
    Yang Wen-Zen. (2009). “Social Embeddedness in Farmers'' Market’s Management: An Illustration of NCHU Organic Farmers’ Market”
    Yin, Robert. K. (2004). "Case Study Methods."
    Yin, Robert. K. (1994). "Case Study Research: design and methods." LA: Sage Publication Inc.

    無法下載圖示 全文公開日期 本全文未授權公開 (校內網路)
    全文公開日期 本全文未授權公開 (校外網路)

    QR CODE