簡易檢索 / 詳目顯示

回結果列表
研究生： 阿德南
Adnan, Muhammad Zamakhsary
論文名稱： 探討顧客參與共享經濟的動機--以印尼穆斯林族群為例
The motivation behind Muslim customer participation in the sharing economy in Indonesia
指導教授： 謝英哲
Hsieh, Ying-Che
口試委員: 翁晶晶
Weng, Jing-Jing
林士平
Lim, Sirirat Sae
學位類別： 碩士
Master
系所名稱： 科技管理學院 - 國際專業管理碩士班
International Master of Business Administration(IMBA)
論文出版年： 2018
畢業學年度： 106
語文別： 英文
論文頁數： 47
中文關鍵詞： 客戶參與 、共享經濟 、穆斯林客戶 、動機 、印尼
外文關鍵詞： customer participation, sharing economy, muslim customer, motivation, Indonesia
相關次數： 點閱：2  下載：0 
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報

    • N/A

    ABSTRACT
    The sharing economy concept has attracted considerable attention among academic researchers as well as practitioners. The participation of customers in sharing economy activities, especially companies in this area, is an important aspect where in addition to being an income for the company, it can also help companies in the field of sharing economy to understand customers and the increased features and quality of services provided. Behind customer participation, there is their motivation that drives them to participate.
    In Indonesia, there are companies engaged in sharing economic activities that have similarities with Uber's business model, Go-Jek. The overwhelming majority of the population of over 80% is Muslim, so Go-Jek's customers will have many Muslim customers.
    However, the current literature and theory of customer motivation to participate in sharing economic activities does not include many aspects and does not deeply explain their motivations. There is also no literature on the motivation of Muslim customers as they participate. Though Muslim customers have a uniqueness about their different lifestyles because it contains Islamic values in it. Therefore, this study is to narrow this gap as well as to contribute to the literature by building up theories about what is the motivation behind the participation of Muslim customers in a share economy in Indonesia by looking at the deep aspects of internal, external and Islamic values.
    Furthermore, I develop the Muslim customer motivation model through the perspective of Muslim customers in Indonesia. This study indicates that not only internal and external factors, but Islamic values become the motivation of Muslim customers to participate. There are even external influences that can influence customer decisions to participate even if their intentions are not in line.

    TABLE OF CONTENTS ABSTRACT 1 ACKNOWLEDGEMENTS 2 LIST OF TABLES 5 LIST OF FIGURES 5 1. INTRODUCTION 6 2. LITERATURE REVIEW 8 2.1 The concept of sharing economy 8 2.1.1 The concept and definition 8 2.1.2 Sharing economy in transportation sector 9 2.2 Muslim customer participation 10 2.2.1 Islamic value 11 2.3 Internal and external motivation 11 3. RESEARCH METHODOLOGY 14 3.1 Research objectives 14 3.2 Research design 14 3.2.1 Research methods 14 3.2.2 Sample 15 3.2.3 Data collection 17 3.2.4 Data analysis 18 4. FINDINGS 20 4.1 Satisfaction 20 4.1.1 Internal factors 20 4.1.2 External factors 23 4.2 Expression 24 4.2.1 Internal factors 24 4.2.2 External factors 25 4.3 Islamic religiosity 26 4.3.1 Internal factor 27 4.3.2 External factor 28 5. DISCUSSION & CONCLUSION 30 5.1 Proposed model 30 5.2 Managerial implication 34 5.3 Limitation and future research 35 REFERENCES 36 APPENDIX 41 Appendix 1 – Interview questions 41 Appendix 2 43 LIST OF TABLES……………………………………………………………………………...5 LIST OF FIGURES…………………………………………………………………………….5 LIST OF TABLES Table 1 – Customer sample description 16 Table 2 – Dimension, Concepts and Representative Data 43 LIST OF FIGURES Figure 1 – Business Model of sharing economy 13 Figure 2 – Factors in sharing economy 13 Figure 3 – Data Structure of Internal-External Motivation 21 Figure 4 – The Proposed Muslim Customer Motivation Model 33

    REFERENCES
    Anderson, D. N. (2014). 'Not just a taxi'? For-profit ridesharing, driver strategies, and VMT. Transportation, 41(5), 1099-1117.
    Auh, S., Bell, S. J., McLeod, C. S., & Shih, E. (2007). Co-production and customer loyalty in financial services. Journal of Retailing, 83(3), 359-370.
    Bardhi, F., & Eckhardt, G. M. (2012). Access-Based Consumption: The Case of Car Sharing. Journal of Consumer Research, 39(4), 881-898.
    Belk, R. (2007). Why Not Share Rather than Own? The Annals of the American Academy of Political and Social Science, 611(1), 126-140.
    Cătălin, M. C., & Andreea, P. (2014). Brands as a Mean of Consumer Self-expression and Desired Personal Lifestyle. Procedia - Social and Behavioral Sciences, 109, 103-107.
    Chan, K. W., Yim, C. K., & Lam, S. S. (2010). Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures. Journal of Marketing, 74(3), 48-64.
    Chen, C.-F., & Wang, J.-P. (2016). Customer participation, value co-creation and customer loyalty - A case of airline online check-in system. Computers in Human Behavior, 62, 346-352.
    Clark, S. M., Gioia, D. A., Ketchen, Jr., D. J., & Thomas, J. B. (2010). Transitional Identity as a Facilitator of Organizational Identity Change during a Merger. Administrative Science Quarterly, 55, 397–438.
    Corley, K. G., & Gioia, D. A. (2004). Identity Ambiguity and Change in the Wake of a Corporate Spin-Off. Administrative Science Quarterly, 49(2), 173-208.
    Creswell, J. W. (2013). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed.). CA: Sage publications.
    Dagger, T. S., David, M. E., & Ng, S. (2011). Do relationship benefits and maintenance drive commitment and loyalty? Journal of Services Marketing, 25(4), 273-281.
    Dredge, D., & Gyimóthy, S. (2015). The collaborative economy and tourism: Critical perspectives, questionable claims and silenced voices. Tourism Recreation Research, 40(3), 286-302.
    Dysvik, A., & Kuvaas, B. (2013). Intrinsic and extrinsic motivation as predictors of work effort: The moderating role of achievement goals. British Journal of Social Psychology, 52(3), 412-430.
    Eckhardt, G. M., & Bardhi, F. (2012). Access-Based Consumption: The Case of Car Sharing. Journal of Consumer Research, 39(4), 881–898.
    Eckhardt, G. M., & Bardhi, F. (2015). The Sharing Economy Isn’t About Sharing at All. Harvard Business Review.
    Eid, R. (2015). Integrating Muslim Customer Perceived Value, Satisfaction, Loyalty and Retention in the Tourism Industry: An empirical study. International Journal of Tourism Research, 17(3), 249-260.
    Eid, R., & El-Gohary, H. (2015). The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction. Tourism Management, 46, 477-488.
    Fam, K. S., Waller, D. S., & Erdogan, B. Z. (2004). The influence of religion on attitudes towards the advertising of controversial products. European Journal of Marketing, 38(5/6), 537-555.
    Gioia, D. A., Corley, K. G., & Hamilton, A. L. (2013). Seeking Qualitative Rigor in Inductive Research: Notes on the Gioia Methodology. Organizational Research Methods, 16(1), 15-31.
    Goodwin, C., & Radford, R. (1993). Models of service delivery: an integrative perspective. Advances in Services Marketing and Management, 2, 231-252.
    Gwinner, K. P., Gremler, D. D., & Bitner, M. J. (1998). Relational Benefits in Services Industries: The Customer's Perspective. Journal of the Academy of Marketing Science, 26(2), 101-114.
    Hamari, J., Sjöklint, M., & Ukkonen, A. (2016). The Sharing Economy: Why People Participate in Collaborative Consumption. JOURNAL OF THE ASSOCIATION FOR INFORMATION SCIENCE AND TECHNOLOGY, 67(9), 2047-2059.
    Haron, M. (2005). Da’wah Movements and Sufi Tariqahs: Competing for Spiritual Spaces in Contemporary South(ern) Africa. Journal of Muslim Minority Affairs, 25(2), 261-285.
    Hars, A., & Ou, S. (2002). Working for Free? Motivations for Participating in Open-Source Projects. International Journal of Electronic Commerce, 6(3), 25-39.
    Indonesian Ministry of Trade. (2010). F.A.Q. Retrieved from Ministry of Trade Republic of Indonesia: http://www.kemendag.go.id/
    Khraim, H. (2010). Measuring Religiosity in Consumer Research from Islamic Perspective. International Journal of Marketing Studies, 2(2), 166(14).
    Kim, J., Yoon, Y., & Zo, H. (2015). Why People Participate in the Sharing Economy: A Social Exchange Perspective. PACIS 2015 Proceedings. Singapore.
    Kim, K., Baek, C., & Lee, J.-D. (2018). Creative destruction of the sharing economy in action: The case of Uber. Transportation Research Part A: Policy and Practice, 10, 118-127.
    Kumar, V., Lahiri, A., & Dogan, O. B. (2018). A strategic framework for a profitable business model in the sharing economy. Industrial Marketing Management, 69, 147-160.
    Lindenberg, S. (2001). Intrinsic Motivation in a New Light. Kyklos, 54(2-3), 317-342.
    Mair, J., & Reischauer, G. (2017). Capturing the dynamics of the sharing economy: Institutional research on the plural forms and practices of sharing economy organizations. Technological Forecasting and Social Change, 125, 11-20.
    Malagon-Maldonado, G. (2014). Qualitative Research in Health Design. Health Environments Research & Design Journal, 7(4), 120-134.
    Merlo, O., Eisingerich, A. B., & Auh, S. (2014). Why Customer Participation Matters. MIT Sloan Management Review, 55(2), 81-88.
    Mews, C. J., & Abraham, I. (2007). Usury and Just Compensation: Religious and Financial Ethics in Historical Perspective. Journal of Business Ethics, 72(1), 1-15.
    Mohd. Tahir, U. M. (1989). The Notion of "Dakwah" and Its Perceptions in Malaysia's Islamic Literature of the 1970s and '80s. Journal of Southeast Asian Studies, 20(2), 288-297.
    Mokhlis, S. (2009). Relevancy and Measurement of Religiosity in Consumer Behavior Research. International Business Research, 2(3), 75(10).
    Möller, M. (2016). Airbnb’s billion-dollar idea. Retrieved from Scandinavian Traveler: https://scandinaviantraveler.com/en/lifestyle/airbnbs-billion-dollar-idea
    Morency, C. (2007). The ambivalence of ridesharing. Transportation, 34(2), 239–253.
    Nysveen, H., & Pedersen, P. E. (2014). Influences of co-creation on brand experience: the role of brand engagement. International Journal of Market Research, 56(6), 807.
    Patterson, P. G., & Smith, T. (2001). Relationship benefits in service industries: a replication in a Southeast Asian context. Journal of Services Marketing, 15(6), 425-443.
    PriceWaterhouseCoopers LLP. (2015). The Sharing Economy. Retrieved from Consumer Intelligence Series: https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/sharing-economy.html
    Puschmann, T., & Alt, R. (2016). Sharing Economy. Business & Information Systems Engineering, 58(1), 93-99.
    Rehman, A.‐u., & Shabbir, M. S. (2010). The relationship between religiosity and new product adoption. Journal of Islamic Marketing, 1(1), 63-69.
    Ryan, R. M., & Deci, E. L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American Psychologist, 55(1), 68-78.
    Safa, N. S., & Solms, R. v. (2016). Customers repurchase intention formation in e-commerce. South African Journal of Information Management, 18(1), a712.
    Velayanikal, M. (2017, Nov 21). Retrieved from Tech in Asia: https://www.techinasia.com/gojek-insider-account-of-scaling-900x-doubling
    Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012). Customer Engagement: Exploring Customer Relationships Beyond Purchase. Journal of Marketing Theory & Practice, 20(2), 122-146.
    Wahyuningtyas, S. Y. (2016). THE ONLINE TRANSPORTATION NETWORK IN INDONESIA: A PENDULUM BETWEEN THE SHARING ECONOMY AND EX ANTE REGULATION. Competition and Regulation in Network Industries, 17(3-4), 260-280.
    Wattanakamolchai, S. (2008). Managing Customer Participation in the Service Production Process. Boston University Academic Review.
    Wong, S. K.-S. (2013). The role of management involvement in innovation. Management Decision, 51(4), 709-729.
    Yaacob, Z. (2014). THE LINK BETWEEN QUALITY MANAGEMENT AND MUSLIM CUSTOMER SATISFACTION. International Journal of Business and Society, 15(1), 81 - 96.
    Yang, S., Song, Y., Chen, S., & Xia, X. (2017). Why are customers loyal in sharing - economy services? A relational benefit perspective. Journal of Services Marketing, 31(1), 48-62.
    Zamani-Farahani, H., & Musa, G. (2012). The relationship between Islamic religiosity and Residents’ perceptions of socio-cultural impacts of tourism in Iran: case studies of Sare’in and Masooleh. Tourism Management, 33(4), 802-814.
    Zervas, G., Proserpio, D., & Byers, J. W. (2017). The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry. Journal of Marketing Research (JMR), 54(5), 687-705.

    QR CODE