簡易檢索 / 詳目顯示

回結果列表
研究生： 陳思源
Chen, Szu-Yuan
論文名稱： 探討實境遊戲的成功模式範例:寶可夢
An Investigation of the Successful Model on Augmented Reality (AR) Games: Case Study on Pokemon Go
指導教授： 邱婉茜
Chiu, Wan-Chien
口試委員: 張焯然
李漢星
學位類別： 碩士
Master
系所名稱： 科技管理學院 - 高階經營管理雙聯碩士學位學程
NTHU-UTA Dual EMBA Degree Program
論文出版年： 2023
畢業學年度： 111
語文別： 英文
論文頁數： 34
中文關鍵詞： 精靈寶可夢 、虛擬混合現實遊戲
外文關鍵詞： Pokemon, Augmented reality game
相關次數： 點閱：59  下載：0 
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報

    • 自從2016年推出以來，Pokemon Go作為一款融合了Pokemon品牌於環境中的手機遊戲已經取得了相當大的成功。在首年推出時，該遊戲就產生了超過9.5億美元的收益，而這種增長趨勢還在持續。為了研究Pokemon Go在擴增實境遊戲產業中的成功因素，本研究深入探討了該遊戲的各種特點。其中最主要驅動因素是精靈寶可夢品牌的強大知名度。其他因素包括精靈寶可夢遊戲的社交互動性、懷舊因素和使用了「暴露效應」的策略。由於這些因素的存在，Pokemon Go已經改變了遊戲產業，為虛擬混合現實遊戲的未來鋪平了道路也進一步擴大了精靈寶可夢的品牌影響力。隨著Pokemon品牌不斷擴展並引入新的遊戲機制和平台，該遊戲有望在未來多年繼續保持成功。

    Since its launch in 2016, Pokemon Go has enjoyed a significant level of success as a mobile game that incorporates the Pokemon franchise into a virtual mixed reality setting. In its first year alone, the game generated over $950 million in revenue, and it has since continued to grow steadily. To investigate the factors behind Pokemon Go's success in the AR gaming industry, this study delves into the game's various features. One of the primary drivers of the game's profitability is the strong IP value of the Pokemon franchise. Other factors include the game's social interaction, nostalgia factor, and the use of the Mere Exposure Effect. As a result of these factors, Pokemon Go has revolutionized the gaming industry and paved the way for the future of gaming. With the franchise constantly expanding and introducing new game mechanics and platforms, the game is expected to remain successful for years to come.

    摘要 ......................................................3 Abstract...................................................4 致謝辭.....................................................5 1. Introduction.......................................6 1.1 Background Knowledge of Pokemon Go.................6 1.2 Research Motivation and Purpose....................7 1.3 Short summary of successful factors................8 2. Background Knowledge on the AR Game Industry.......9 2.1 AR Game............................................9 2.2 Mobile Game Market and Free to Play Games.........10 3. Exploration of Pokemon’s Successful Model.........11 3.1 Pokemon Intellectual Property (IP)................13 3.1.1. Comparison of IP with Other AR Games...............14 3.1.2. Comparison with Harry Potter.......................16 3.1.3. Comparison with Jurassic Park Series...............18 3.2 Pokemon’s Augmented Reality.......................19 3.3 Mere Exposure Effect and Kawaii Pokemon...........22 3.4 Nostalgia.........................................23 3.5 Social Interaction................................25 3.6 Expanding Imagination in the Real World...........27 4. Conclusion........................................29 Reference.................................................32

    1. APPMAGIC. (2022). Top Mobile Game Ranking. Retrieved from APPMAGIC: https://appmagic.rocks/top-charts/apps
    2. Azuma, R. T. (1997). A Survey of Augmented Reality. In teleoperators & virtual environments 6 (4), 355-385.
    3. Bainbridge, J. (2014). “Gotta Catch ‘Em All!” Pokemon, Cultural Practice and Object Networks.
    4. Baudrillard, J. (1960). Hyperreality. Simulacra and Simulation (S. Glaser, Trans.). University of Michigan Press.
    5. BOWEN, T. (2022, 08 24). The 30 Most Expensive Pokemon Cards Ever Sold (& How Many Of Them Are Out There). Retrieved from GAMERANT: https://gamerant.com/most-expensive-pokemon-cards-ever-sold/#1st-edition-shadowless-blastoise-45-100
    6. Guttmann, A. (2021, 8 18). Revenue of selected media franchises worldwide as of August 2021. Retrieved from Statista: https://www.statista.com/statistics/1257650/media-franchises-revenue/
    7. ITO,Y. (2018). Analysis of Business Model of AR Game Pokemon GO. 日本情報経営学会誌.
    8. Janiszewski, C. ( 1993). Preattentive Mere Exposure Effects. Journal of Consumer Research, Volume 20,, 376–392.
    9. Keogh, B. (2016). Pokemon Go, the novelty of nostalgia, and the ubiquity of the smartphone.
    10. Live Player Count. (2023, 02). Pokemon Go Live Player Count and Statistics. Retrieved from activeplayer: https://activeplayer.io/pokemon-go/
    11. Newzoo. (2021). Games market and gamer research. Global: Newzoo. Retrieved from https://newzoo.com/global-gamer-study
    12. Nomura, T. (2014, 3 31). Become a Pokemon Master with Google Maps. Retrieved from Google: https://blog.google/products/maps/become-pokemon-master-with-google-maps/
    13. Phillips, I. (2015, 06 13). 12 things you probably didn't know about 'Jurassic Park'. Retrieved from INSIDER: https://www.businessinsider.com/jurassic-park-things-you-didnt-know-2015-6
    14. Pune, M. (2022). Augmented reality gaming market size, Opportunities, Trends & Forecast. . 2022, from https://www.verifiedmarketresearch.com/product/augmented-reality-gaming-market/. Global: Growth Market Reports.
    15. Schlomann, A., Wahl, H.-W., & Zentel, P. (2020). Same but Different: A Comparison of Players’ Perceptions and Motivational Factors in Two Commercially Available AR Games. The Computer Games Journal, 1-17.
    16. Takahashi, D. (2018, 3 6). Ludia unveils Jurassic World Alive mobile game. Retrieved from GamesBeat: https://venturebeat.com/games/ludia-unveils-jurassic-world-alive-mobile-game/
    17. The Niantic team. (2021, 11 02). Thanks for adventuring in the real world with us, Witches and Wizards! Retrieved from Niantic: https://nianticlabs.com/news/wizardsunite-finale
    18. The Pokemon Company. (2003, 03). About US. Retrieved from The Pokemon Company: https://corporate.pokemon.co.jp/en/aboutus/
    19. Watanabe, K., & Kawakami, N. (2017). Pokemon GO and psychological distress, physical complaints, and work performance among adult workers: a retrospective cohort study. Scientific Reports volume.
    20. Yeh, O. (2019, July). Harry Potter: Wizards Unite Has Second Largest Launch Month for an AR Game with $12 Million Grossed. Retrieved from SensorTower: https://sensortower.com/blog/harry-potter-wizards-first-month
    21. Zombies, Run. (2012). Zombies, Run! The Official Blog. Retrieved from Zombies, Run! The Official Blog: https://blog.zombiesrungame.com/
    22. 田欣雲. (2022年10月20日). 10/21-23到台北大安森林公園捕捉寶可夢！皮卡丘夜間舞台秀周末登場. 擷取自 壹蘋新聞網: https://tw.news.yahoo.com/102123%E5%88%B0%E5%8F%B0%E5%8C%97%E5%A4%A7%E5%AE%89%E6%A3%AE%E6%9E%97%E5%85%AC%E5%9C%92%E6%8D%95%E6%8D%89%E5%AF%B6%E5%8F%AF%E5%A4%A2%E7%9A%AE%E5%8D%A1%E4%B8%98%E5%A4%9C%E9%96%93%E8%88%9E%E5%8F%B0%E7%A7%80%E5%91%A8%E6%9C%AB%E7%99%BB%E5%A0%B4-082700501.html
    23. 羽神翼. (2022, 12 02). 全家4100門市設《Pokemon Go》補給站，800多座道館每日晚間加開傳說團體戰. Retrieved from 4GAMERS: https://www.4gamers.com.tw/news/detail/56126/family-mart-taiwan-sponsored-pokemon-go
    24. 智黑inHeater. (2018, 08 15). 你以為Pokemon Go失寵了？中老年人如今成為這款遊戲最忠實的用戶. Retrieved from 每日頭條: https://kknews.cc/zh-tw/game/v6qgx5l.html
    25. 株式会社ポケモン. (2022年5月30日). 株式会社ポケモン 第24期決算公告. 擷取自官報決算データベース: https://catr.jp/settlements/e1719/250279

    QR CODE